GJ Town India

  To deliver premium jewellery collection with speed & convenience   Amazon India and CaratLane announced a strategic partnership that brings CaratLane's fine jewellery collection to Amazon.in, marking a significant expansion of Amazon Fashion's fine jewellery selection.    This collaboration combines CaratLane's renowned craftsmanship and contemporary designs with Amazon's trusted delivery network, secure payment options, and hassle-free shopping experience, creating a seamless jewellery discovery journey for customers across India.    Founded in 2008, CaratLane – A Tata Product has revolutionized India's jewellery landscape by making fine jewellery more accessible, modern, and wearable. Known for its innovative designs and quality craftsmanship, the brand has established itself as a trusted name in the Indian jewellery market.    Customers can now explore CaratLane's curated selection for women and kids across rings, earring...

A first-ever groundbreaking fine jewellery; tribute to women in aviation   CaratLane - A TATA Product, has recently unveiled a groundbreaking new jewellery collection — Runway, celebrating the spirit, ambition, and elegance of women in aviation. With this launch, CaratLane becomes the first Indian jewellery brand to ever pay tribute to the trailblazing women of the skies.   The campaign film brings to life the stories of a commercial pilot, a cabin crew professional, and a fighter pilot, all of whom found their unique ways to express their love for flying through this exquisite collection. In a world-first moment for the category, the Runway collection soars above convention, featuring a stunning line-up of 20+ designs crafted in 9KT & 14KT gold and diamonds.  Some of the designs have mobile aircraft motifs that move with grace. Each design narrates a story of flight, courage, and sky-high dreams, through fine jewellery. CaratLane hosted an exclusive collectio...

A first-ever groundbreaking fine jewellery; tribute to women in aviation   CaratLane - A TATA Product, has recently unveiled a groundbreaking new jewellery collection — Runway, celebrating the spirit, ambition, and elegance of women in aviation. With this launch, CaratLane becomes the first Indian jewellery brand to ever pay tribute to the trailblazing women of the skies.   The campaign film brings to life the stories of a commercial pilot, a cabin crew professional, and a fighter pilot, all of whom found their unique ways to express their love for flying through this exquisite collection. In a world-first moment for the category, the Runway collection soars above convention, featuring a stunning line-up of 20+ designs crafted in 9KT & 14KT gold and diamonds.  Some of the designs have mobile aircraft motifs that move with grace. Each design narrates a story of flight, courage, and sky-high dreams, through fine jewellery. CaratLane hosted an exclusive collectio...

  Featuring CaratLane’s 400+ engagement ring collection   CaratLane, India’s leading omni-channel jewellery brand, has unveiled the second phase of its ongoing proposal campaign series with a new film titled The Nudge. Conceptualised by BBH India, the film is built on a powerful emotional insight—men often procrastinate when it comes to commitment, and sometimes, all they need is a gentle nudge to act. The second chapter in its proposal campaign series, this heartfelt film encourages men to embrace commitment before it’s too late. Featuring rings from CaratLane’s 400+ engagement ring collection , and the special 73 faceted CaratLane  The second chapter in its proposal campaign series, this heartfelt film encourages men to embrace commitment before it’s too late. Featuring rings from CaratLane’s 400+ engagement ring collection , and the special 73 faceted CaratLane Gulnaara, the brand film is a refreshingly real and heartfelt story. It reimagines the act of proposing n...

  Nishani: India’s first fully customizable jewellery brand modern women   Nishani, India’s first fully customizable jewellery brand, is set to revolutionize how modern women approach jewellery. Co-founded by the visionary mother-daughter duo Suhani Garg and Debi Nishimura, Nishani empowers women to design and personalize jewellery that evolves with their unique style, allowing them to express their individuality like never before.    “At Nishani, we believe jewellery is more than just an accessory; it’s a powerful medium of self-expression,” says Suhani Garg, Co-founder of Nishani. “Our goal is to give women the freedom to create pieces that resonate with their personality and adapt to every stage of their journey.”    Nishani’s modular designs form the core of its offering, enabling customers to mix, match, and create their own personalized pieces. Whether it’s necklaces that transform from casual wear to bold evening statements or earrings th...

Swiss made diamonds collection featuring six modern designs   Switzerland’s first sustainable diamond jewelry brand, presents the world‘s first-ever Swiss Made Diamond collection. With diamonds grown entirely in the heart of scenic Switzerland, surrounded by its famous mountains and using local, renewable energy, the house sets a new benchmark in transparency for the jewelry industry.    In collaboration with Ammil, Loev sets out to create a diamond collection that leaves no question marks in its supply chain and is fully committed to ethical and sustainable production.  The newly created Ammil diamond production facility in Muotathal, in the canton of Schwyz, operates on 90% hydroelectric power from the local Muota River, supplemented by solar and biomass energy. All raw materials, such as methane and hydrogen, are sourced from neighboring Germany.    Lab-grown diamonds offer a significant ethical and ecological advantage over mined diamonds, aimin...

Ties principal partnership for TFA 2023 The British Fashion Council (BFC) is delighted to welcome Pandora, the world’s largest jewellery brand, as the Principal Partner of The Fashion Awards 2023 (TFA) taking place in London on Monday 4th of December at the Royal Albert Hall.  The BFC and Pandora will work together to evolve TFA 2023 presented by Pandora as a global entertainment platform, celebrating fashion's role at the intersection of culture and entertainment, spotlighting creative talent and telling the stories of the year in fashion through the lens of purpose, excellence and creativity. The event also serves as the primary fundraiser for the BFC Foundation.   

  Launches premium jewellery showroom D’Signia  Senco Gold & Diamonds, the largest organised jewellery retail player of eastern India, based on number of stores, expands its footprint in North India with the launch of its premium jewellery showroom, D’Signia in Chandigarh, Punjab.  This is the first showroom by Senco Gold & Diamonds in Chandigarh and overall eighth D’signia showroom in the country. The new two-storied D’Signia showroom is located in Chandigarh. This showroom in Punjab will offer a wide range of elegantly designed jewellery collections for all occasions.  Expressing his views on the launch of the new showroom in Chandigarh, Suvankar Sen, MD & CEO, Senco Gold & Diamonds said, “We are delighted to launch our first showroom in the state of Punjab. With a catalogue offering more than 108,000 designs for gold jewellery and more than 46,000 designs for diamond jewellery.                    ...

Madhumita Sarcar and Sunita Kaushik for East and North-East India   Senco Gold & Diamonds, one of the largest organised jewellery retail players of Eastern India roped in renowned Bengali actress Madhumita Sarcar and the popular Assamese actress and dancer, Sunita Kaushik as its regional ambassadors.    As part of its Hyperlocal approach, Senco Gold and Diamonds has chosen renowned Bengali actress Madhumita Sarcar and popular Assamese actress and dancer, Sunita Kaushik as its regional brand ambassadors, to establish a deeper customer connect and enhance the visibility of the brand in east and north-eastern regions. Kiara Advani is Senco’s brand ambassador since October 2021.   While Madhumita Sarcar of Bojhena Se Bojhena fame will promote the brand in West Bengal through a campaign which will go live on the occasion of Poila Boisakh, the Bengali New Year; Sunita Kaushik will portray the legacy of the brand and its wide range of exquisite jewellery collecti...

Inspiring many more women in the society!   Shobha Shringar a brand that was founded 38 years back by Shobhana Choksey decided to start her entrepreneurial journey by focussing on making pearl jewellery. When women were not associated with anything other than household work, Choksey led Shobha Shringar Jewelers to open up its first showroom in the Mumbai which has today transformed into a massive four storied jewellery boutique that has a client base as diverse as its jewelry collection. Superseded by her son and daughter in law, the story of Shobha Shringar Jewellers continues. Nisha Choksey is the Chief Jewellery Designer for the brand and has been instrumental in creating some of the best pieces that Shobha Shringar Jewellers has created. She has been formally trained with the best in the jewellery industry.     Associated with the brand since two decades Nisha Choksey’s creations are truly path breaking making the best use of contemporary and traditional. Besid...

Embrace old school love with Mia by Tanishq A stunning collection inspired by Roses and Love letters   Vintage romance of old-school sweethearts, roses, park benches and pearls is all about nostalgia recalling those special memories you spend with your loved ones. This Valentine’s Day, Mia by Tanishq one of India’s most fashionable jewellery brands announced the launch of its exclusive and elegant Valentine’s Day collection-The Cupid Edit.  Mia celebrates this season of love reminiscing the passion of old school romance. The latest exquisite collection incorporates the charm of vintage romance of 90s era incorporating essence of timeless roses and love letters. Mia’s luscious Valentine’s Day collection is moulded in precious 14kt Rose Gold and glistening diamonds that breathe magnificence of love in The Cupid Edit.   The collection encapsulates the design elements inspired by romantic roses in various hues and passionate love letters lending an understated elegance to...

Unveils new campaign titled, Now is the Time!   Senco Gold & Diamonds, India’s one of the largest jewellery retail chain has signed Bollywood actress Kiara Advani as their brand ambassador. She will be promoting entire gold jewellery range of the brand. Senco Gold & Diamonds also unveiled their new campaign titled, Now is the time-featuring Kiara. Kiara Advani, who has joined the likes of Vidya Balan, Deepika Padukone, Priyanka Chopra Jonas, Anushka Sharma etc. as the recipient of the Smita Patil Memorial Global Award under Best Actor category, embodies this vibrant spirit of Now perfectly.  She has carved a place for herself as one of the most promising stars in a short span of time and since starting out her acting career in Bollywood in 2014, she has delivered hits like Shershaah, Good Newwz, Kabir Singh., and MS Dhoni: The Untold Story to name a few.  The Senco Gold & Diamonds campaign, which will run across Print and Digital mediums from 7th October, 20...