GJ Town India

  Don’t just buy gold. Buy SmartGold- rooted in craftsmanship    Ritvaa, a new-age jewellery brand with a legacy rooted in gold craftsmanship, made a star-studded premiere with noted Bollywood actress Sonali Bendre unveiling its SmartGold Jewellery collection at a glittering launch event held at the Intercontinental, Mumbai.    The evening saw the launch of Ritvaa’s elegant line of SmartGold Mangalsutras, designs that beautifully blend timeless traditions with modern sophistication. Each piece celebrates the strength, grace, and individuality of today’s woman, for whom tradition is not a constraint but an expression of self.    For centuries, the mangalsutra has been more than an ornament it is a sacred symbol of love, trust, and commitment. With Ritvaa SmartGold, this eternal sentiment finds a new voice — lighter in feel, versatile in design, and enduring in beauty. Welcoming guests at the event, Hanissh Jaain, Co-founder of Ritvaa, shared...

  The campaign marks the meeting of two talents   It’s a choice that doesn’t mean simply observing beauty, it means looking for the right light. Surprising yourself with a woman who’s able to shine as brightly as her jewelry - alive, and full of grace and the joy of living, said Roberto Coin S.P.A. Dakota has all of these qualities and one of the characteristics that made us fall in love with her the most were her expressions, which are as sincere as they are irresistible. Working with her was not just an honor - it was a pleasure.   The backdrop of the campaign evokes an extraordinary atmosphere like that of a terrace overlooking the Grand Canal, while the light tells of the passing of time. Venetian Princess collection, the design of these jewels hides within it a complex structure made of twisted wire, visible only to those who wear them. This allure of mystery is a reminder of Venice, famous for its countless legends and secrets passed from generation to gener...

  New collection designed to redefine an everyday luxury    CaratLane - A TATA Product, unveils Eternity -a breathtaking new collection designed to redefine everyday luxury. Featuring exquisitely crafted tennis bracelets, necklaces, and earrings, the collection elevates classic diamond jewellery with unparalleled fluidity and comfort.  With prices that suit every jewellery lover’s pocket, CaratLane’s Eternity collection is designed for those who embrace iconic style without compromise. The collection redefines luxury as an experience -seamlessly blending elegance with everyday movement. By offering eternity jewellery in this price range, Eternity fills a unique gap in the market, making timeless sophistication more accessible than ever.    Saumen Bhaumik, CEO & MD of CaratLane, shared his thoughts on the launch, "With Eternity, we set out to reinvent a classic with a contemporary twist. This collection is for the modern wearer—someone who appreciates so...

Light up festivities with the elegance of the De Beers Forevermark   This Diwali, illuminate your festivities with the brilliance of natural diamonds from the Millemoi Collection by De Beers Forevermark, a perfect gift to celebrate the season of joy, light and togetherness. As families gather for traditional Pooja, card parties and the exchange of gifts, the Forevermark Millemoi Collection offers an exceptional way to commemorate these moments.   The name Millemoi is inspired by the Italian word, mille, meaning- thousand, and the French word, moi, meaning, me. It celebrates the diversity and individuality of women, reflecting the many roles they embody in life.   The Millemoi Collection beautifully captures this essence, with its flowing bands of gold and dazzling natural diamonds symbolizing the different facets of tradition, personal expression, and strength. Just as Diwali celebrates light, joy, and togetherness, this collection represents the beauty of li...

Swiss made diamonds collection featuring six modern designs   Switzerland’s first sustainable diamond jewelry brand, presents the world‘s first-ever Swiss Made Diamond collection. With diamonds grown entirely in the heart of scenic Switzerland, surrounded by its famous mountains and using local, renewable energy, the house sets a new benchmark in transparency for the jewelry industry.    In collaboration with Ammil, Loev sets out to create a diamond collection that leaves no question marks in its supply chain and is fully committed to ethical and sustainable production.  The newly created Ammil diamond production facility in Muotathal, in the canton of Schwyz, operates on 90% hydroelectric power from the local Muota River, supplemented by solar and biomass energy. All raw materials, such as methane and hydrogen, are sourced from neighboring Germany.    Lab-grown diamonds offer a significant ethical and ecological advantage over mined diamonds, aimin...

Everlite says: the brand is listening woman!   Everlite, the light-weight gold and diamond brand from Senco Gold & Diamonds, a pan-India jewellery retail player has rolled out a Women’s Day campaign called #HearMeOut.   The premise of the campaign is while the struggles and successes of a regular woman often goes unheard amid the rush of our daily lives, and while they wish they could say #HearMeOut to the world around them, Everlite says that the brand is listening and promises to lend an ear to each woman.   The film shot by Digitale aims to make the women feel heard, recognised and appreciated and showcases that it is important to also listen to stories of women who exist around us every day apart from celebrating those journeys that carry a milestone or historic events.  The film which was shot entirely on iPhone and shot within a span of 10 hours is written by non-binary female lesbian screenwriter Priyadarshini Chitrangada and features transgender act...

Rasika is derived from the Sanskrit Rasa, meaning graceful, elegant and beautiful   A piece of silver jewellery is not merely a fashion accessory but also an extension of the personality of a woman. Paksha by Tarinika has launched its stunning collection Rasika for the modern Indian woman of today. Rasika is derived from the Sanskrit Rasa, meaning graceful, elegant and beautiful. The collection includes collectables, and one-of-a-kind heirlooms made for your precious moments. Every piece is designed with a special occasion in mind, where you are the star. It’s meant to elevate your confidence while sharing your heritage with the world. Earrings, neckpieces, bracelets, chains work well for every occasion; these designs reflect sheer elegance and style.  Any time is right to buy silver jewellery, and Rasika is the perfect buy that no woman will regret investing in. The new collection from Paksha by Tarinika boasts contemporary and beautiful designs, with colourful stones and d...

Inspired from the sumptuous Topkapi Palace In the new collection, Lydia Courteille has taken her inspiration from the sumptuous Topkapi Palace, in Istanbul, Turkey. In love with this country, she uses the Palace as her starting point to explore the past of this sublime gateway to the Orient. From the great love story of Roxelana and Sultan Suleiman the Magnificent of the vast and powerful Ottoman Empire, to the famous Iznik ceramics decorated with black Halfeti roses and brilliant red tulips, symbol of Turkey - Lydia Courteille invites you to discover the secret splendours of Turkey’s Byzantium and Constantinople. Twenty jewels form this collection: rings, earrings and tiara set with white opal and matched with pavés of sapphires, rubies, spinels and tsavorite garnets mimicking the faience tiles of Iznik that cover the Topkapi walls and those of the Harem.                                 ...

The new designs can be booked at just INR 9,999/-   Orra, India’s leading diamond jewellery brand makes investing in diamond jewellery much easier and more feasible. The brand launches new designs under the Astra collection at affordable prices, 0% interest, and exclusive EMI options.   Investing in jewellery has never been as vital as it is today with valuations on diamonds yielding higher returns than other traditional forms of investment. The four new designs in the Astra collection are in rose gold with 14-carat metal purity. The bejeweled Astra collection is Orra’s homage to the beauty of the starry night sky. The new designs of elegant diamond necklaces and earrings are curated keeping the evolving tastes of contemporary consumers in mind. The pieces can be purchased at INR 9,999 with the remainder payable on 0% Interest EMI.    The sets feature stunning layering for an opulent look, with three and four-liner necklaces with diamond-centric designs. One of t...

Aisshpra Gems and Jewels exemplifies the love   Aisshpra Gems and Jewels, a leading jewellery brand from Eastern UP, curates an affectionate halo with the signature Circle of Love Collection - Season 5. The edition features a passionate Diamond jewellery collection range inspired by the season of love.  This beautiful collection of 18K gold includes pendants, earrings, rings, and bracelets shaped in circles and rose motifs symbolizing the infinity of love. The edition represents pure love shared between two souls who can be lovers, parent and child, siblings or BFFs as love is universal and comes in every form. It's the time of year when we see everything through rose-tinted glasses and feel the love in the air.  As a tribute to this feeling, each Jewel from the circle of love collection is a poetic composition of rose gold and white gold accentuated with a luminous arch studded with harmoniously cut diamonds.   This prominent circle and rose motifs in each design ...

Upgrade your jewellery collection at Parekh Ornaments   Summer bijouterie meant to be treasured forever. If you are looking to upgrade your jewellery collection and add some chic and elegant pieces for this season, fine jewellery options by Parekh ornaments will help you make the perfect statement. Be it work from home or a look, or any special occasion, these pieces are an apt fit. The recently launched collection includes earrings, rings, bracelets and neckpieces. Pick your favourite jewellery piece by Parekh ornaments to create a look that truly stands out.   Parekh Ornaments LLP is the flagship company of Parekh group. Established in the year 1980, and founded by Rajmal D Parekh, Parekh ornaments have a strong retail network of more than 14,000+ clients all over the world. With more than 10,000+ products under one roof, Parekh ornaments make jewellery pieces made of gold, diamonds, uncut polki, precious and semi-precious stones, silver coins and more! Price: Price on re...

The tie to the long necklace! Made up of Boucheron architectural codes (Le Grosgrain, the Diamants line, the Double Godron and the Clou de Paris) Quatre Red Edition introduces red hycéram for the first time in its collection. Symbol of happiness and vitality in China, the color red gives Quatre a new sparkle.   Quatre Red Edition is the expression of the freedom to create inspired by Frédéric Boucheron. Graphic and daring, it gives off a light and a singular force thanks to the precious marriage of red hycéram, diamond and yellow, white and rose gold, an affirmation of one's style, an affirmation of oneself.   Maison Boucheron adds the tie collar to the Quatre Red Edition collection. This necklace knows how to do everything, from the tie to the long necklace, playing with the agility of its central motif, half pendant, half clasp. Classic version or adopting a dazzling line of red hycéram, it slips according to moods along a supple yellow gold chain for an infinitely free carr...

De Beers group collaborates with graduates From Central Saint Martins The second collaboration in the ReSet series celebrates love and sustainability through the lens of the next generation, in an original jewellery collection incorporating diamonds from De Beers Group.   De Beers Group is pleased to launch ReSet Forever Love, a celebration of love and sustainability in the modern world, as interpreted by three emerging jewellery designers who recently graduated from Central Saint Martins in London, one of the world’s leading design schools.  The one-of-a-kind jewellery collection, which includes rings, necklaces and a brooch, incorporates rough and polished diamonds from De Beers Group, ranging from 0.3 to 1.3 carats.  Each diamond was sourced in line with the company’s stringent Best Practice Principles and Building Forever sustainability framework, ensuring they helped create a lasting positive impact for people and the planet.   The three designers – Kristi...

No jewelry brand has such an illustrious history as HW   Traveling north through the Flatiron District, Winston Designer’s instantly took note of the steady stream of traffic and the daily hustle and bustle along Fifth Avenue. From taxicabs to cyclists, the famed thoroughfare’s magnetic energy generates from those who come and go.   The Pearl and Diamond  Draperies  Suite celebrates these dynamic intersections along Fifth Avenue and the Art Deco architectural elements found throughout.  No jewelry brand has such an illustrious history and connection to the city of New York as the House of Harry Winston (HW). The New York Collection by Harry Winston pays homage to Mr. Winston’s beloved city. This bejeweled love letter to our founder’s home. A city whose vibrancy continues to motivate creativity in all aspects of life – is comprised of sub-collections: Brownstone, Cathedral, City Lights, Fifth Avenue, 718, Central Park Mosaic, and Eagle.   Respective collec...

  The candy-colored World of extraordinary gems The collection features fancy-colored center stones paired with a combination of diamonds and vibrant gems in complementing shades. Selected for their inherent beauty, these magnificent stones are superior amongst others in its family and exemplify the extraordinary qualities synonymous with Harry Winston.  From the finest mandarin garnets, to rare tourmalines, to pastel sapphires, and lively spinels this one-of-a-kind presentation features the most irresistible ingredients and celebrates vibrant jewels that are unrivalled in color, quality and scale.   The inspiration for the collection began with a series of archival sketches dating back to the 1950s and 60s that featured brightly colored cocktail rings in unexpected shades.  The jewelry aesthetic at that time was about magnificence and grandeur and for Harry Winston that meant creating the most extraordinary jewels, using signature techniques such as the pairing of...