Roberto Coin choosing an ambassador

 

The campaign marks the meeting of two talents 

It’s a choice that doesn’t mean simply observing beauty, it means looking for the right light. Surprising yourself with a woman who’s able to shine as brightly as her jewelry - alive, and full of grace and the joy of living, said Roberto Coin S.P.A. Dakota has all of these qualities and one of the characteristics that made us fall in love with her the most were her expressions, which are as sincere as they are irresistible. Working with her was not just an honor - it was a pleasure. 

The backdrop of the campaign evokes an extraordinary atmosphere like that of a terrace overlooking the Grand Canal, while the light tells of the passing of time.

Venetian Princess collection, the design of these jewels hides within it a complex structure made of twisted wire, visible only to those who wear them. This allure of mystery is a reminder of Venice, famous for its countless legends and secrets passed from generation to generation.  

Domino jewels are made of rows of identical elements that are repeated along the entire surface, just as in the Chinese game. The gold is treated like a precious stone and each one of the elements is worked like a miniature artistic sculpture that, together with diamonds, gives life to the collection’s dazzling aesthetic.  

Each shot in the campaign features Dakota and the looks chosen for precise moments of the day or evening, replicating the rhythm of an actual daily life that exudes freedom, art and beauty – the very emotions that Roberto Coin experiences when he walks through the alleyways of Venice.  

This campaign marks the meeting of two talents, Roberto Coin and Dakota Johnson, both of whom believe in the power of creativity and both of whom are involved in the same mission: that of building the future on a conscious, ethically responsible and emotionally charged present.