GJ Town India

  The film, Mayer Aashirbad is a Love Letter to Bengal   CaratLane, in collaboration with its creative partner BBH India, has unveiled a new Pujo campaign for West Bengal that redefines Durga Puja as the ultimate moment for a heartfelt proposal. The campaign is a beautiful fusion of tradition, art, and romance, positioning CaratLane’s elegant proposal rings as the perfect symbol of commitment.   According to Saumen Bhaumik, Managing Director, CaratLane, the vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous, like an unforgettable melody.   The film, Mayer Aashirbad; attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story ...

  Celebrating love’s quietest moments ahead of Valentine’s Day   In a world where words often take center stage, Senco Gold & Diamonds, one of India’s leading jewellery retailers, is proud to unveil its latest campaign, Expressions of Love. Highlighting the silent yet powerful language of telepathic communication, the heart-warming campaign beautifully connects the dots between unspoken love and the timeless beauty of the jewelry.   Through relatable, everyday moments like a couple sharing a quiet dinner, a family exchanging knowing glances, or the tender smile of a loved one, the campaign showcases how love transcends words and is communicated through expressions.  These tender moments are seamlessly tied to Senco’s exquisite jewelry, serving as a symbol of the unspoken bonds between people. Further, the tagline, Expressions of Love -perfectly encapsulates the brand’s vision—showcasing love in its most pure and timeless form.    "At Senco Gold...

The debut present, the symbolic language inherent in dance New York City based Guzema Fine Jewelry announced the debut of its latest campaign, The Light from Within showcasing prominent contemporary ballet dancers Lloyd Knight, Marla Phelan, and Sophie Bortolussi, each wearing pieces from Guzema’s fringed Hidden Beauty Collection while dancing. The campaign is live on the brand’s website and social media until mid-September. The Light from within is inspired by the art of movement, beauty, and the symbolic language inherent in dance.  Captured by ballet photographer Nisian Hughes and directed by creative director Olga Yanul, the images and video invite viewers to explore the intersection of individuality and hidden beauty, as the shimmering fringe of jewelry moves elegantly with each dancer’s body. The project features the talents of three stars of the dance world in New York City, the new metropolitan home of the Guzema brand. Lloyd Knight is a principal dancer at the Martha Graha...