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Shining a light on platinum!   In the series "Platinum beyond the Bench," PGI USA shares platinum stories with the goal of shining a light on platinum's many uses beyond the realm of jewelry. Information for ‘Platinum beyond the Bench’ is provided by the World Platinum Investment Council. Boots on the Moon: Platinum’s ability to unlock hydrogen technologies could help achieve sustainable space exploration goals NASA’s Artemis lunar exploration program hopes to send the first woman and the next man to the surface of the moon. While ‘boots on the moon’ are not expected until at least 2024, it is an ambitious program that aims to open up a new frontier in space travel. Throughout the Artemis program, robots and humans on the lunar surface will search for, and potentially extract, resources such as water that can be converted into other usable resources, including oxygen and hydrogen.  By fine-tuning precision landing technologies as well as developing new mobility capabili...

From Maharaja’s to Millennials: Timeless Platinum Continues to Sit atop Platinum’s natural white lustre and legendary grip on the world’s most precious gems has ensured its position as the precious metal of choice for fine jewellery from the moment King Louis XVI of France declared it “the only metal fit for kings”. These timeless qualities, together with the allure of a metal that is thirty times rarer than gold, continue to drive aspiration for the precious metal perceived by today’s jewellery customers as the highest value metal for jewellery. Recently Platinum Guild International (PGI) releases the2019 Platinum Jewellery Business Review (PJBR) revealing the aspiration for platinum among today’s consumers, and the jewellery industry’s efforts to satisfy consumers’ timeless quest for jewellery that captures the most meaningful moments, with a particular focus on men’s jewellery, young consumers and self-purchase. The annual Platinum Jewellery Business Review sur...

The world’s most glamorous celebrities wear Platinum jewelry to the 91st annual Academy Awards Jewelry set in platinum had a major fashion moment at the “91st Annual Academy Awards” where the world’s most glamorous celebrities walked the red carpet in exquisite, one-of-a-kind jewelry designs. Statement necklaces as seen on Lady Gaga and Amy Adams were a noticeable trend, and proved that both colored gemstones and diamonds look their best when set in naturally white platinum. After all, platinum truly enhances the brilliance of all diamonds and gemstones. Platinum Guild International is pleased to share that leading red carpet jewelry brands such as Cartier, Harry Winston, Tiffany & Co., Forevermark, and Bvlgari chose to style A-list celebrities in platinum. Rare and precious, platinum jewelry is truly a perennial red-carpet favorite. All over the world, designers prefer precious platinum to create master pieces because of its versatility, and because it is the m...

11 rare women, 11 rare stories and 11 pieces crafted from rare platinum An ode to Daughters of Today When daughters lead, it creates change in society. Daughters of today are altering and widening the narrative around us. They are questioning norms, reinventing age old practices, amending gender dictates’& building support for their vision of a progressive, equal opportunity world . What’s vital is that they are doing it all with values that are becoming increasingly rare. With courage, perseverance, benevolence, warmth, empathy they choose paths of positive transformation.   The daughter of today stands up for her choices and protects her right to choose the life she wants without compromising on the values and principles that have shaped her. And yet she does this with a charming feminine grace. Her rare conviction and strong ethics drive her to be the best version of herself. This season Platinum Evara’s new collection pays tribute to such daughters w...

Platinum Evara celebrates  the mother daughter bond! A new TVC featuring Revathy! The bond between a mother and daughter is indefinable. They are united through threads of nurturance, compassion and unconditional love. Today however, the curve of this relationship has evolved - the traditional power equation has collapsed, mothers and daughters are friends first. There is an intimacy that perhaps didn’t exist in that relationship earlier, since it was governed by roles.   Conceptualized and developed by Metal Communications, Platinum Evara’s latest campaign carefully brings out this nuance, a mother who knows her daughter, her choices, her preferences, her every said and unsaid word. In the chaos of wedding planning and her effort to get everything right however, much like in real life, the mother forgets that one special gift, a symbol of her love that she promised herself she would get her daughter. This is where the role of her best friend, played by a...

PGI celebrates New Campaign from Daughter’s Day Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution. At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will make the choices she needs to so she can always be the best version of herself and redefine the world around her. Platinum Evara in its Daughter’s Day campaign celebrates this new-age daughter and pays tribute to her rare qualities that drive her to make these rare choices. One such daughter is captured in a lead film that is live on digital platforms of YouTube, Facebook, Instagram and the like, from 22nd Sept 2018. This daughter is a perfect example of a daughter of today – secure, spirited, confident. Even when her choices are rare or difficult, this confidence holds good. No wonder she has commanded the respect of her new f...

Drop Earrings are a Popular Trend on the Red Carpet The traditional 70th anniversary gift is platinum, so it was no surprise to see spectacular jewelry set in platinum glistening on the red carpet at tonight’s “70th Annual Primetime Emmy Awards.” From Heidi Klum’s statement necklace to Chrissy Teigen’s drop earrings and Jessica Biel’s diamond cluster bracelet, the world’s biggest television stars accentuated their custom couture gowns with ultra-glamorous and sophisticated platinum jewelry. Drop earrings set in platinum were also a noticeable trend at the show, as seen on Emmy winner Rachel Brosnahan, Mandy Moore, and Claire Foy. Platinum Guild International is pleased to share that leading red carpet jewelry brands such as Harry Winston, Lorraine Schwartz, Kwiat, Tiffany & Co., and Fred Leighton chose to style A-list celebrities in platinum. Rare and precious, platinum jewelry is truly a perennial red-carpet favorite. All over the world, designers prefer pre...

Priyanka Chopra and Gigi Hadid Wearing Necklaces from Born Brand in NY City Priyanka Chopra and Gigi Hadid looked stunning in Platinum necklaces from the newly launched “Platinum Born” brand while out in New York City on September 4th and 5th. Priyanka Chopra at the US 2018 US Open Tennis Championships on September 4th Style: Platinum Born’s Star Light necklace, Description: This platinum necklace is assembled by hand and features the delicate beauty of petal-like chains. It can be worn as a 3-strand layered look (as Priyanka Chopra is wearing it) or as a double stranded, longer necklace. Gigi Hadid walking around New York City on September 5th Style: Platinum Born’s Eclipse necklace Description: This entirely platinum necklace has a diamond-like shimmer with its brilliant-cut platinum beads that grace the neckline. Its adjustable length also allows it to be worn as a choker or layered with other pieces as seen on Gigi Hadid. The Pl...

Platinum Jewellery Market Floating in India & US Platinum jewellery in India drastically outperforms gold and diamond jewellery Platinum Guild International (PGI) has published the Q2 edition of the Platinum Jewellery Business Review (PJBR). The report provides an in-depth market update of platinum jewellery's performance in the second quarter across the biggest consumer markets China, India, Japan and the US. Highlighted topics include: 1: Why demand growth for platinum jewellery in India drastically outperforms gold and diamond jewellery 2: How the current price has helped a mature platinum jewellery market continue to grow in the US 3: What is needed in China to return the market to growth and what is behind recent change of sentiment 4: How demand in Japan has sustained positive growth despite an ageing consumer base   “As the second biggest use of platinum, the jewellery market is critical to the future success of the platinum industry...