Platinum Evara’s new collection
11
rare women, 11 rare stories and
11
pieces crafted from rare platinum
An
ode to Daughters of Today
When
daughters lead, it creates change in society. Daughters of today are altering
and widening the narrative around us. They are questioning norms, reinventing
age old practices, amending gender dictates’& building support for their
vision of a progressive, equal opportunity world . What’s vital is that they
are doing it all with values that are becoming increasingly rare. With courage,
perseverance, benevolence, warmth, empathy they choose paths of positive
transformation.
The
daughter of today stands up for her choices and protects her right to choose
the life she wants without compromising on the values and principles that have
shaped her. And yet she does this with a charming feminine grace. Her rare
conviction and strong ethics drive her to be the best version of herself.
This
season Platinum Evara’s new collection pays tribute to such daughters who have
with their rare values made rare choices that have changed the course of
possible outcomes. The new collection is a curation of 11 exquisite pieces
where each piece is an ode to their remarkable stories.
‘Riti’
is a piece from the collection that is an ode to a new bride named Kriti who
had immense compassion for a community ostracized in India since time
immemorial. On her wedding day when ten transgender women stood beside her as
her bridesmaids, she made the rare choice of being a daughter who set
compassion at the very core of her new beginning. The piece where each leaf is
as unique as the one it follows& envelopes the next to create a chain of
compassion is symbolic of this rare story.
Another
story is of a bride “Anam” who in addition to their wedding vows made her
husband vow to help her educate ten young girls from her village. The piece
“Nam” is an ode to Anam’s empathy the under privileged girls in her village.
11
rare women, 11 rare stories and 11 pieces crafted from rare platinum. They serve
as a reminder to all women of the values they hold & the choices they are
capable of. Just like these new brides who stayed true to their values through
their rare choices.
Inspired
by global trends of “Sleek sophistication” and “Modern Glam”, the new Platinum
Evara collection includes stunningly contemporary designs that are a trousseau
essential. The range of necklaces, earrings and bracelets is interplay of multiple
string and fashion forward design elements like geometric shapes, delicate
meshes, in trend tassels, multi-layered florals. This new line drips
versatility, one that is playful & fluid transforming every look into
simply gorgeous.
Platinum
Evara hence is the perfect gift from a mother to her daughter at a special time
in her life symbolic of the rare bond they share…she can wear it on every
occasion & carry a bit of that love with her always .
Availability:
Available at leading authorized Platinum retailers across India. To know more
about this rare, precious metal and see more designs log on to:
www.preciousplatinum.in
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