GJ Town India

  Platinum in India’s jewellery market- the evolving narrative    Update 3: Platinum Guild International (PGI) India concluded the 2025 edition of its annual Platinum Buyer-Seller Meet (BSM) on a high note in Kochi, bringing together leading industry voices right from key manufacturers to major jewellery retail partners from across the country.    The event continued its legacy as a key platform for platinum jewellery manufacturers and retailers to collaborate on maximizing platinum’s business potential, unlocking lucrative business opportunities, and highlighting its value proposition to consumers, especially with the upcoming festive and wedding season.    This year’s meet, hosted at the Grand Hyatt, Kochi, brought together 60 retailers & 14 manufacturers, making it one of the most well-attended and dynamic BSM editions to date. The event served as a forum for partner retailers and manufacturers across PGI’s deep and wide national ne...

  The flagship, Platinum Season of Love Awards 2025 announced   Update 1: Building on the momentum of its previous editions, Platinum Guild International (PGI)- India marked the successful culmination of the 7th edition of its flagship retail initiative, Platinum Season of Love, with a celebratory awards ceremony in Kochi.   The Platinum Season of Love Awards 2025 were hosted as part of the annual Platinum Buyer-Seller Meet, PGI India’s premier industry platform. The event brought together leading manufacturers and retailers from across the country, united by a shared vision to expand the platinum category. The awards celebrated retail and manufacturing partners who delivered exceptional performance and contributed meaningfully to the category’s continued growth.   Running from 25th April to 31st May 2025, the Platinum Season of Love 2025 aimed to energise the trade and boost consumer demand of platinum jewellery during the period. With support from over...

  All set to spotlight success, growth, and innovation    Platinum Guild International (PGI) – India is pleased to announce the 8th edition of its annual flagship event, the Platinum Buyer-Seller Meet. Scheduled to take place on June 26th and 27th, 2025, in Kochi, this marquee industry event will bring together leading retail and manufacturing partners across India’s platinum jewellery industry to showcase innovation, foster strategic partnerships, and drive category growth in a dynamic and evolving retail ecosystem.    This year’s theme focuses on success, innovation and growth, with a clear goal of establishing platinum as the metal of choice for modern Indian consumers. The event will convene 14 of the country’s most prominent platinum jewellery manufacturers and a robust group of 60 leading retail partners from across PGI’s vast network, setting the stage for collaborative expansion across the platinum jewellery landscape. Designed as a catalyst for forward-...

  A nationwide month-long retail activation designed drive!   Platinum Guild International (PGI) – India proudly announces the return of its iconic retail programme, the seventh edition of Platinum Season of Love, set to unfold from 25th April to 31st May 2025. As a strategic anchor in PGI India’s annual calendar, this retail initiative continues to play a pivotal role in catalyzing both consumer demand and retailer engagement for platinum jewellery in India.   The retail activation will showcase a diverse range of platinum jewellery across key consumer segments, in collaboration with PGI’s trusted retail partners. This year, Platinum Season of Love is expected to see participation from 1800+ doors, in 360 metro, tier 1, 2 & 3 cities across the country.   Over the years, this marquee retail initiative by PGI India has significantly contributed to the growth of platinum jewellery sales, boosting demand ahead of the festive season and driving higher footfalls at re...

Welcome with the timeless metal, Platinum   As Maharashtra and some key Western states of India gear up to celebrate Gudi Padwa, the Marathi New Year, there is a sense of excitement and anticipation in the air. This joyous occasion not only marks the start of a new year but also the beginning of the harvest season.   And what better way to welcome prosperity than with the timeless and resilient metal of Platinum? Born from the stars, Platinum maintains its form and white sheen through the passage of time, making it an ideal choice for an occasion as auspicious as Gudi Padwa. Its inherent strength and durability ensure a strong hold on precious stones, making it an ideal purchase. With 95% purity, Platinum truly deserves to be the metal of choice for this joyous occasion.   Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director-Platinum Guild International-India said, “Celebrated as the Hindu New Year in Maharashtra, Gudi Padwa is a time to ushe...

Welcome with precious platinum jewelry   Ugadi, is a significant Hindu festival that marks the beginning of a new year, and it has its roots in the ancient Sanskrit language. The word, Ugadi is derived from the combination of two Sanskrit words, Yuga and Adi, which symbolize the start of a new era. The festival is celebrated with immense joy and devotion, primarily in the southern states of India including Andhra Pradesh, Telangana and Karnataka.   Ugadi, the festival of new beginnings, calls for a gift that's as precious and timeless as the occasion itself. And what could be better than the gift of pure and precious platinum? This rare and valuable metal has its origins in the stars and is renowned for its ability to withstand daily wear and tear without losing its luster or shape.   With a purity level of 95%, its durability and versatility, platinum jewellery is an ideal choice for those looking to purchase or gift jewellery on the occasion of Ugadi.  These ...

Bring home good luck with pure, naturally white Platinum   Akshaya Tritiya, an occasion ushering infinite auspiciousness is celebrated on the third day of the Shukla Paksha of the Indian month of Vaisakh and is known for marking new beginnings in one’s life. This occasion is symbolic of good luck, success and fortune gains. This year, Akshaya Tritiya will be celebrated on 3rd May 2022.   The term Akshaya means imperishable or eternal. This festival signifies wealth, prosperity and happiness, conferring endless fortune to those buying precious metals. The attributes of platinum link back closely with the piousness of this festival. The true, natural white of platinum symbolizes purity, wealth, power and strength. Jewellery cast in unfading and unchanging platinum, retains its white colour and never fades or tarnishes despite the passage of time.   A universal symbol of love, rare and precious platinum, has stood the test of time to mark all the important milestones i...

This summer, elevate your style quotient The world as we know is changing. The future will be written by a different sort of man. One whose values will be tested, who will be called upon to make a choice. Between being feared or remembered. Between following the tried and true or charting a new path. Between blindly chasing ambition or letting their values lead to success. The men who choose wisely will mould a better tomorrow, and their choice will become their defining moment of truth.   These men of character opt for platinum as their metal of choice as it mirrors their core values. It reflects a belief system they have always subscribed to. Born of the stars, jewellery made of platinum, the white metal instantly elevates the style of the wearer and sets them apart from the crowd. Platinum’s story of origin and journey is as unique as the men that favour it.  Billions of years ago, a meteorite crash left behind remnants of this stunning white metal, found in trace quant...