GJ Town India

  A nationwide month-long retail activation designed drive!   Platinum Guild International (PGI) – India proudly announces the return of its iconic retail programme, the seventh edition of Platinum Season of Love, set to unfold from 25th April to 31st May 2025. As a strategic anchor in PGI India’s annual calendar, this retail initiative continues to play a pivotal role in catalyzing both consumer demand and retailer engagement for platinum jewellery in India.   The retail activation will showcase a diverse range of platinum jewellery across key consumer segments, in collaboration with PGI’s trusted retail partners. This year, Platinum Season of Love is expected to see participation from 1800+ doors, in 360 metro, tier 1, 2 & 3 cities across the country.   Over the years, this marquee retail initiative by PGI India has significantly contributed to the growth of platinum jewellery sales, boosting demand ahead of the festive season and driving higher footfalls at re...

Welcome with the timeless metal, Platinum   As Maharashtra and some key Western states of India gear up to celebrate Gudi Padwa, the Marathi New Year, there is a sense of excitement and anticipation in the air. This joyous occasion not only marks the start of a new year but also the beginning of the harvest season.   And what better way to welcome prosperity than with the timeless and resilient metal of Platinum? Born from the stars, Platinum maintains its form and white sheen through the passage of time, making it an ideal choice for an occasion as auspicious as Gudi Padwa. Its inherent strength and durability ensure a strong hold on precious stones, making it an ideal purchase. With 95% purity, Platinum truly deserves to be the metal of choice for this joyous occasion.   Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director-Platinum Guild International-India said, “Celebrated as the Hindu New Year in Maharashtra, Gudi Padwa is a time to ushe...

Welcome with precious platinum jewelry   Ugadi, is a significant Hindu festival that marks the beginning of a new year, and it has its roots in the ancient Sanskrit language. The word, Ugadi is derived from the combination of two Sanskrit words, Yuga and Adi, which symbolize the start of a new era. The festival is celebrated with immense joy and devotion, primarily in the southern states of India including Andhra Pradesh, Telangana and Karnataka.   Ugadi, the festival of new beginnings, calls for a gift that's as precious and timeless as the occasion itself. And what could be better than the gift of pure and precious platinum? This rare and valuable metal has its origins in the stars and is renowned for its ability to withstand daily wear and tear without losing its luster or shape.   With a purity level of 95%, its durability and versatility, platinum jewellery is an ideal choice for those looking to purchase or gift jewellery on the occasion of Ugadi.  These ...

Bring home good luck with pure, naturally white Platinum   Akshaya Tritiya, an occasion ushering infinite auspiciousness is celebrated on the third day of the Shukla Paksha of the Indian month of Vaisakh and is known for marking new beginnings in one’s life. This occasion is symbolic of good luck, success and fortune gains. This year, Akshaya Tritiya will be celebrated on 3rd May 2022.   The term Akshaya means imperishable or eternal. This festival signifies wealth, prosperity and happiness, conferring endless fortune to those buying precious metals. The attributes of platinum link back closely with the piousness of this festival. The true, natural white of platinum symbolizes purity, wealth, power and strength. Jewellery cast in unfading and unchanging platinum, retains its white colour and never fades or tarnishes despite the passage of time.   A universal symbol of love, rare and precious platinum, has stood the test of time to mark all the important milestones i...

This summer, elevate your style quotient The world as we know is changing. The future will be written by a different sort of man. One whose values will be tested, who will be called upon to make a choice. Between being feared or remembered. Between following the tried and true or charting a new path. Between blindly chasing ambition or letting their values lead to success. The men who choose wisely will mould a better tomorrow, and their choice will become their defining moment of truth.   These men of character opt for platinum as their metal of choice as it mirrors their core values. It reflects a belief system they have always subscribed to. Born of the stars, jewellery made of platinum, the white metal instantly elevates the style of the wearer and sets them apart from the crowd. Platinum’s story of origin and journey is as unique as the men that favour it.  Billions of years ago, a meteorite crash left behind remnants of this stunning white metal, found in trace quant...

Global platinum jewellery demand contracted 5% YoY   During Q3’21 platinum demand struggled to maintain the momentum of the first half, as the increasing shortage of key components (including semi-conductors), together with constraints on some raw materials, saw dramatic downwards revisions in the automotive market.   In addition, at times during the quarter the optimistic market tone subdued as the rise in Covid-19 cases prompted localised restrictions, serving as a reminder that economies remain fragile in this post-peak-pandemic era.    The negative impact on investor sentiment due to lower autocatalyst demand, was compounded by contagion concerns following news that Ever Grande might default on its debt obligations, as well as by growing expectations that interest rates would rise earlier than previously expected, to offset rising inflation. Changing forward market conditions, meanwhile, encouraged outflows of platinum from NYMEX depositories.    ...

The rosette motif by Harry Winston The rosette motif, a symbol of prosperity, and the entry way hallmark to our worldwide salons, lends itself to a new line of timeless diamond jewels fit for new beginnings. A contemporary collection of diamond jewelry featuring a symbolic rosette set in platinum, yellow gold, or rose gold. Beyond the gates, discover what awaits...The House presents Winston Gates, a contemporary collection of diamond rings, bracelets, pendants, and earrings adorned with a symbolic rosette motif that celebrates Harry Winston's extraordinary legacy and serves as the bejeweled gateway to a world of brilliance beyond compare. Representing opportunity, good fortune, and new beginnings, the meaningful floral motif was chosen by our founder to serve as the entry way hallmark to his now iconic New York Salon, home to rare jewels of the world.  Providing undeniable symbolism in fine jewelry designs that are unmistakably Winston, all pieces sparkle wit...

From Maharaja’s to Millennials: Timeless Platinum Continues to Sit atop Platinum’s natural white lustre and legendary grip on the world’s most precious gems has ensured its position as the precious metal of choice for fine jewellery from the moment King Louis XVI of France declared it “the only metal fit for kings”. These timeless qualities, together with the allure of a metal that is thirty times rarer than gold, continue to drive aspiration for the precious metal perceived by today’s jewellery customers as the highest value metal for jewellery. Recently Platinum Guild International (PGI) releases the2019 Platinum Jewellery Business Review (PJBR) revealing the aspiration for platinum among today’s consumers, and the jewellery industry’s efforts to satisfy consumers’ timeless quest for jewellery that captures the most meaningful moments, with a particular focus on men’s jewellery, young consumers and self-purchase. The annual Platinum Jewellery Business Review sur...

Platinum for this Akshay Tritiya! Platinum is most focussed metal for the coming Akshay Tritiya in India, the one of the most auspicious day to buy an asset, precious metal & related jewelleries! No doubt people of India are weaning on gold yet the learned trend & various media report shows platinum in demand for this Akshay Tritiya! Let’s learn choicest two quote-n-expressions of jewellery player to draw our own conclusion! Mr Rohan Sharma, Managing Director of RK Jewellers South Extension said, “The demand of platinum in the past one year has increased almost double (40 per cent) and will continue to see high till Akshay Tritiya.  We are expecting good sales this time of platinum apart from gold and diamonds. Indian men, especially millennial have developed their taste in platinum as it gives classy look”. Another player is Mr Shehzad Zaveri, Creative Director of Minawala said, “We are glad to see that people are opting for different options and thi...