GJ Town India

A Wedding Season Initiative that celebrates modern commitment   Platinum Guild International’s Platinum Love Bands has unveiled its latest seasonal campaign: “Seal It with Platinum” With an estimated 10 million weddings taking place each year in India, the campaign taps into the deep emotional clarity and personal meaning modern, Indian couples seek when choosing symbols of commitment.   Crafted as an occasion-first initiative, the campaign draws from the insight that today’s couples aren’t just celebrating union—they’re honouring a rare, one-in-a-million love story that demands a metal as rare, precious and enduring as platinum.   At a time when love is shaped as much by intention as by emotion, the choice of metal becomes a symbol of shared values.  Platinum stands apart — rare, pure, and enduring — mirroring the kind of love today’s couples seek to celebrate. Platinum Love Bands seizes this moment with ‘The Wedding Edition’ — a curated capsule of best-selling coup...

  A nationwide month-long retail activation designed drive!   Platinum Guild International (PGI) – India proudly announces the return of its iconic retail programme, the seventh edition of Platinum Season of Love, set to unfold from 25th April to 31st May 2025. As a strategic anchor in PGI India’s annual calendar, this retail initiative continues to play a pivotal role in catalyzing both consumer demand and retailer engagement for platinum jewellery in India.   The retail activation will showcase a diverse range of platinum jewellery across key consumer segments, in collaboration with PGI’s trusted retail partners. This year, Platinum Season of Love is expected to see participation from 1800+ doors, in 360 metro, tier 1, 2 & 3 cities across the country.   Over the years, this marquee retail initiative by PGI India has significantly contributed to the growth of platinum jewellery sales, boosting demand ahead of the festive season and driving higher footfalls at re...

Let your love go platinum, choose from platinum love bands    From looking for the perfect partner to finding perfection in each other; from sharing their dreams with each other, to chasing them together, from gazing at each other to looking towards a future together. From I, me, mine to we, couples traverse a journey and nurture what they find to finally transform it into something extraordinary, something rare.   An engagement or an exchange of rings is that moment - the first step towards a lifetime of togetherness, the time one realizes what they have is meant to be cherished. Couples wistfully embark on a special journey of committing to always having each other’s back, as friends, as each other’s strongest supporters, as each other’s biggest critics, loudest cheerleaders and partners for life.   Whether a grand affair or fiercely private and intimate, this moment is worthy of something truly unique, truly exceptional – Platinum.   Born of the stars...