Shape of Antwerp!
We need your diamonds! As the world’s second-largest market for polished diamonds, China is generating tremendous opportunities for diamond market as a whole. Last year AWDC and Alibaba Group entered an exclusive partnership to offer Antwerp certified diamonds directly to Chinese consumers via Alibaba’s B2C marketplace, Tmall. Being the largest B2C platform in China with over 500 million registered customers, Tmall’s success is driven by strong brand integrity and a Flagship Store approach. Under such collaboration framework, the Antwerp diamonds are available under the name Shape of Antwerp online flagship store on Tmall. Currently Shape of Antwerp online store is performing in full function and the daily traffic to the store is increasing dramatically thanks to the co-marketing activities partnered with Alibaba. From its official opening till now, our store has received in total 84,894 visitors among who are mostly high income consumers who showed strong interes