Shape of Antwerp!

We need your diamonds!

As the world’s second-largest market for polished diamonds, China is generating tremendous opportunities for diamond market as a whole. Last year AWDC and Alibaba Group entered an exclusive partnership to offer Antwerp certified diamonds directly to Chinese consumers via Alibaba’s B2C marketplace, Tmall.

Being the largest B2C platform in China with over 500 million registered customers, Tmall’s success is driven by strong brand integrity and a Flagship Store approach. Under such collaboration framework, the Antwerp diamonds are available under the name Shape of Antwerp online flagship store on Tmall.  

Currently Shape of Antwerp online store is performing in full function and the daily traffic to the store is increasing dramatically thanks to the co-marketing activities partnered with Alibaba.  From its official opening till now, our store has received in total 84,894 visitors among who are mostly high income consumers who showed strong interests in large and high quality diamonds.

Meanwhile a number of promotion festivities like, Wedding Season, or Made in Belgium are foreseen in April and May on Tmall, and we expect a boost again of the store traffic and sales volume.

 Alibaba Group says, we offer in a nutshell, 1: Quality diamonds with Antwerp origin, 2: Trustworthiness: HRD Antwerp and NGTC double certification, 3: Full transparency: innovative blockchain technologies and laser engraved QR code. All of this offers a great opportunity for the Antwerp diamond community to meet the fastest-growing luxury purchase power in China via our online Flagship Store Shape of Antwerp.

“We need to increase the number of diamonds on the store to meet the increasing demands, hence, illustrate that Antwerp is still the world centre of diamonds. All you need to do is to give us your list of diamonds; we will do the rest for you” says by appealing directly to diamantaires Antwerp.