The digital contest #goldcrush
LJK got the Selfie lovers crushing Leading jewellery brand Lala Jugal Kishore (LJK) Jewellers created a social media ripple with the digital contest #goldcrush that got all the selfie lovers crushing on gold reported lately. Every year, on auspicious occasion of Akshay Tritiya, LJK Jewellers woes their patrons with a social media contest. This year, they launched Gold Crush, a unique selfie contest as a part of their CRM initiative. The contest was aimed to enhance the customer engagement on the social media platforms of the brand. It was live two weeks before Akshaya Tritiya, where 3 lucky winners were given gold coins on following proper set of rules of the contest and answers the questions put up on the brands social media page. During the contest the participants had to upload a selfie with their favourite gold jewellery. It drove tremendous response as the participations were seen coming in from all parts of the country. Many local influencers have also being a pa