The digital contest #goldcrush

LJK got the Selfie lovers crushing

Leading jewellery brand Lala Jugal Kishore (LJK) Jewellers created a social media ripple with the digital contest #goldcrush that got all the selfie lovers crushing on gold reported lately.

Every year, on auspicious occasion of Akshay Tritiya, LJK Jewellers woes their patrons with a social media contest. This year, they launched Gold Crush, a unique selfie contest as a part of their CRM initiative. The contest was aimed to enhance the customer engagement on the social media platforms of the brand. It was live two weeks before Akshaya Tritiya, where 3 lucky winners were given gold coins on following proper set of rules of the contest and answers the questions put up on the brands social media page.

During the contest the participants had to upload a selfie with their favourite gold jewellery. It drove tremendous response as the participations were seen coming in from all parts of the country. Many local influencers have also being a part of this contest and talking about it. The winners of the contest are Ms. Monika Malhotra, Ms. Divya Dwivedi from Lucknow and Ms. Isita Mandal from Kolkata.

We as a brand always strive to give memorable experiences to our customers. To make our customers happy is something that really excites us as a brand. We constantly create campaigns and activities such activities on our online as well as offline platforms, and like every year this year too we brought in Gold Crush as a mean to mingle with our patrons. The response we received expressed the optimistic sentiments of our customers and made this initiative a success once again”, Said Ms. Tanya Rastogi, Director, LJK Jewellers.