India's biggest hand-picked collection
PropShop24
launches its first
Jewellery
with 50+ new Brands
The
Curators of Cool, PropShop24 announces the launch of India's biggest
hand-picked collection of jewellery from independent brands in India on their e-commerce
platform. Their Jewellery collection
represents a new paradigm of beauty that sparkles, designed for the top fashion
luminaries in the country especially for millennials who prefer keeping their
fashion game on point.
Serving
for more than 5 years, PropShop24 has been committed on getting the crème de la
crème products at your doorstep. They already have the loyalty of a huge chunk
of millennials and are planning to go deeper in the Indian market with their
Jewellery launch. The first edition of their carefully curated jewellery will
witness new age brands like Artsie Vile, Chic Therapy, ACOV, De’ Anma, Micare,
Eterno and many more which are as innovative, quirky and a la mode as
PropShop24, making it the go-to destination for the fashion forward.
The
collection will feature buzz-worthy products like dainty earrings, statement
rings, galactic body chains, Elysian bracelets and hair accessories. PropShop24
drew its inspiration from the fact that women have always worn jewellery but
that aspect has always been relegated to royalty or cultural contexts. However,
with a change in trends, for the contemporary woman, jewellery is not just what
she wears on her important occasions but a way to complement that everyday
look, stay on trend and maybe spark off a new one as well.
You
can slay like a fashionista in Druzy Amethyst Black Onyx Cuff Bracelet from
PropShop24's designer collection of semi precious handmade jewellery. Make an incomparable statement with Pink
Glass Stone Ring handcrafted of Gold polish Brass metal. Designed for an
elegant look, this Estra Shine earring is encrusted with Pacific opal,
Champagne, Mint Swarovski and gold chain tassel.
Speaking
on the launch Mr Amtosh Singh, Co-founder of PropShop24, opines, “We are
delighted to announce our venture into jewellery with our all-encompassing
collection and look forward to provide our customers the best brands from
across the country under one umbrella with a continued focus on careful
curation. We are expecting the traffic on our platform to grow and sales to
increase by 30% thanks to the new category launch. With this newly launched
collection, we promise to be a one-stop destination for jewellery lovers.”
In August 2018,
PropShop24 has closed its first round of funding of $500,000 from private
equity firm and plans to expand exponentially. With the introduction of a wide
collection of curated styles and a special emphasis on design, PropShop24 aims
to appeal to a wide range of customers.
Comments
Post a Comment