Jewelry label launches to create an era

A fine & luxury Jewelry designer’s brand

Where design speaks... endless creations...

Recently Svar label brand was launched in Mumbai by two young passionate sister & brother from Mumbai, one as Gemologist & Jewelry Designer and other one as Sales & Marketing business expert. 

Svar brand was created from their four family members’ names taking first alphabet of each to have the family culture roots connected to the business, keeping family values, ethics and trust on the forefront. Their brand vision is to bejewel the Jewelry dreams of every creative and aesthetically inclined soul and to create an era of concept-based designing; where design speaks endless creations, and each set of design has its own story to tell…

They have very clear focus in targeting and catering two type of customers, one with having the taste and interest in classic & traditional gold designs with mix of jadau, kundan, meenakari, nakshi, chokers, temple and Antique Jewellery and second for the millennials who prefer modern & light weight designers gold & diamond jewellery, more inclining towards latest fashion trends & colors. Keeping this in mind they have created two collections one as India collection and other as Millennials collection.

Their dreams are bigger beyond the sky limit but first they want to make their foundation strong and earn the trust and emotional connect of their customers through their incredible designs, products and services. Vidhi shared that she is gemologist and jewellery designer graduate, but she designed her first piece of earring for her beautiful mother when she was in class five, so her mother was the first & biggest customer even today.

From the very young age she was passionate and always wanted to become a Jeweller, and what more she can expect when his most lovable brother is now together in her jewellery business. She humbly would like to thank her parents, teachers, local & global jewellery brands & companies and everyone from whom she learnt and earn experiences & blessings in her journey, and today she commits to do the best in her career & life.

Siddhant seems to be very dedicated, hardworking and a marketing business expert, he says that my sister has incredible concepts and designs and no compromise on the designs & quality standards and wants to offer value for the products as she is making jewellery for herself to wear, so she has reduced my job on the sales & marketing front, as I don’t need to work hard on bringing customers instead more to share, remain connected and update them regularly about the brand moves & new products.

His strategy is to concentrate more on brand positioning and building an emotional brand by earning love & trust of customers by offering best and unique products & services for lifetime. Bless the upcoming entrepreneurs and young jewellery label brand entering the fine jewellery business said Rajendra Jain, Managing Director of Swarovski Gemstones, India and coming more from a proud father of Vidhi and Siddhant.