HRD designs Tmall Trophy


Designed by Jewellery Design
Lecturer Veerle Van Wilder

Recently Alibaba’s B2C online platform Tmall held its First Chinese New Consumption Award Ceremony. This ceremony was in honor of the top 24 Brands which used Tmall’s Innovation Center to release and sell their new products and services in the past year. HRD Antwerp Jewellery Design Lecturer Veerle Van Wilder was invited to design the award trophy.

"Organic shapes based on the lotus flowers of Hangzhou (West Lake). Alibaba is based in Hangzhou and spread out all over the world, even reflected in my personal environment at the other side of our globe. This trophy will find his home location at different continents and different cultures, and reflecting the energy of “Tmall Heybox” platform “said Veerle Van Wilder.

Earlier in November 2018, as the result of a new partnership between the Antwerp World Diamond Centre (AWDC) and Alibaba Group, Shape of Antwerp was launched exclusively on Tmall platform: Belgian Diamond Pavilion to offer HRD Antwerp certified diamonds to Chinese end consumers. HRD Antwerp also laser engraves a QR code onto the girdle of each diamond. Scanning the QR code allows the consumer to use the platform’s blockchain technology to follow their diamond’s journey from Antwerp to China.


Comments

Post a Comment

Popular posts from this blog

GJEPC championing talent, celebrate design & craftsmanship

Image
The 7th Artisan Jewellery Design Awards held in Mumbai   The 7th edition of The Artisan Jewellery Design Awards, hosted by the Gem & Jewellery Export Promotion Council (GJEPC) and powered by GIA, challenged designers to tap uncharted territory by integrating unusual materials and cherished objects into their jewellery designs, to infuse their pieces with a unique identity.   Actress and style icon Sonam Kapoor graced GJEPC’s 7th edition of Artisan Jewellery Design Awards in Mumbai and presented awards to winners. Sonam Kapoor graced the stage with an aura of elegance and charisma along Vipul Shah (Chairman, GJEPC); Kirit Bhansali (Vice Chairman, GJEPC); Sriram Natarajan (Managing Director, GIA India); Milan Chokshi (Convener, Promotions & Marketing, GJEPC); Sabyasachi Ray (Executive Director, GJEPC) bestowed the coveted awards upon 6 Artisan winners.  This year the theme for the Artisan Jewellery Design Award were two unconventional themes - Objet Trouvé (Foun...
Read more

Senco Gold & Diamonds Launches Special Jewellery Line to Commemorate Ram Mandir Pran Pratistha

Image
 Honoring Ram Mandir Inauguration: Senco's SiyaRam Collection - A Timeless Expression of Love! Senco Gold & Diamonds, the pan India jewellery retailer with a legacy of eight decades, has announced the launch of a special 'SiyaRam Collection' in honour of the Ram Mandir inauguration in Ayodha (Ayodhya) on January 22.  This collection pays tribute to the enduring bond of devotion between Ram, Sita, Lakshman, and Hanuman, and celebrates the upcoming temple, set to be a beacon of cultural, spiritual, and social unity during the sacred "Pran Pratistha" of Lord Ram. The contemporary and meticulously crafted, SiyaRam Collection comprising beautiful pendants; necklaces; and earrings, pays homage to Ram as the ideal leader, Sita as the ideal wife, Lakshman as the ideal brother, and Hanuman as the ideal worshipper, embodying virtues that transcend time.  Its intricate designs perfectly capture the grandeur of Ram Mandir, commemorating the legendary moment of Ram and Sit...
Read more

Senco Gold & Diamonds Becomes First Indian Jewellery Brand on ONDC, Expanding Reach and Accessibility Nationwide

Image
Legacy meets Innovation: Senco's Hallmarked Collections Now Available on ONDC, Redefining the Jewelry Shopping Experience  Senco Gold and Diamonds, India’s leading jewellery retailer with eight decades of legacy and over 150+ showrooms nationwide announced that it has joined Open Network for Digital Commerce (ONDC) Network, marking a significant milestone as the first national jewellery brand to showcase hallmarked products on the ONDC platform. Through this maiden integration, Senco Gold & Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and efficient transactions. This strategic move will have a catalytical impact on Senco Gold and Diamonds and will help the brand to expand its customer base, providing its exquisite and unique designed jewellery by famous karigars of Bengal, to potential buyers across all ONDC seller apps.  This collaboration will also align seamlessly with the company’s ...
Read more