HRD designs Tmall Trophy


Designed by Jewellery Design
Lecturer Veerle Van Wilder

Recently Alibaba’s B2C online platform Tmall held its First Chinese New Consumption Award Ceremony. This ceremony was in honor of the top 24 Brands which used Tmall’s Innovation Center to release and sell their new products and services in the past year. HRD Antwerp Jewellery Design Lecturer Veerle Van Wilder was invited to design the award trophy.

"Organic shapes based on the lotus flowers of Hangzhou (West Lake). Alibaba is based in Hangzhou and spread out all over the world, even reflected in my personal environment at the other side of our globe. This trophy will find his home location at different continents and different cultures, and reflecting the energy of “Tmall Heybox” platform “said Veerle Van Wilder.

Earlier in November 2018, as the result of a new partnership between the Antwerp World Diamond Centre (AWDC) and Alibaba Group, Shape of Antwerp was launched exclusively on Tmall platform: Belgian Diamond Pavilion to offer HRD Antwerp certified diamonds to Chinese end consumers. HRD Antwerp also laser engraves a QR code onto the girdle of each diamond. Scanning the QR code allows the consumer to use the platform’s blockchain technology to follow their diamond’s journey from Antwerp to China.


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