India Jewellery Festival held!
IBJA
& Glambox attempted
To
Boost Jewellery Retail!
India
Bullion and Jewellers Association Limited (IBJA) announced the largest consumer
jewellery shopping festival India Jewellery Festival (IJF) organised by
Glambox. This festival held in Mumbai region from 6th April to 7th May 2019.
The
India Jewellery Festival was a first of its kind event that provided an
opportunity for Mumbai Retailers to offer consumers to not only shop the best
jewellery, but also win hundreds of gifts worth over Rs. 1 Crore throughout the
festival. With every purchase of Rs. 20,000/- consumers stand an equal chance
to win the grand prize of half a kg of gold and loads of daily prizes.
This
festival had designed to facilitate participating retailers a greater
interaction with consumers during this period. IJF and its participants were aggressively
promoted across the Mumbai Metropolitan Region extending from Churchgate up to
Palghar in the north and from Fort up to Navi Mumbai in the south-east using
all the media platforms.
The
IJF aims to bring together retailers, consumers and all stakeholders to
Celebrate India’s Love for Jewellery!
Mr
Ashish Pethe, Governing Board Director, IBJA said “The new year 2019 looks
bright for IBJA with the India Jewellery Festival taking place. We anticipate
increased counter sales and increased footfalls during the festival period. The
consumers who are waiting for a good time to enter the market will be
attracted. The IJF also happens to be taking place at the festive time starting
with Gudhi Padwa and culminating with Akshaya Tritiya.”
Speaking
on the occasion Mr Vinod Vadala, Mumbai President, IBJA said “Mumbai is the
economic capital of the country. We anticipate the participation of 400+ small
and large retailers in this festival. During this festival, we have planned
several interesting activities to drive footfalls to the participating stores.
Apart from the activations, there will be advertisements given in the
mainstream media to make consumers aware of the festival. We have planned and
taken into account what the consumers want and will excite them."
Hitesh
Khandelwal, Director – Marketing, Glambox said; “IJF is launched with the
motive of boosting the retail sales during the festive season. IJF will empower
the jewellery retailers, especially the small and medium enterprises. It aims
to bring together retailers, consumers and all stakeholders to celebrate
India’s love for jewellery. We are proud to bring another kind of festival for
the gems and jewellery industry.”
Chintan
Pandya, Director – Business Promotions, Glambox said; “With the help of the IJF
& IBJA; Glambox intends to help jewellery retailers of all scale, to
promote their showroom, increase their sales and give a chance of rewarding
their loyal customers with valuable gifts during the festival, thereby
strengthening the bond between the business and its customers”
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