A new-age force of nature!
Minimalist
dainty to voluminous
festive
jewellery collection!
Gehna
Jewellers holds a legacy of skilled and unmatched craftsmanship with
extraordinary finishing for the past 32 years, while fashion designer, Arpita
Mehta serves as a new-age force of nature in the fashion industry, as visible
over the past decade.
Together,
the two names have come together for a creative meeting of the minds, leading
to a one-of-a-kind collaboration. Being an ardent lover of jewellery, Arpita
has always wanted to diversify and channel her creative juices into designing
fine jewellery pieces. Gehna Jewellers believes in collaborating with someone
who belongs to the same school of sartorial thought, making Arpita an obvious
choice.
The
result is an exquisite collection of 26 fine jewellery pieces with the
designer’s all-time favorite gemstone, the sparkling emerald. The emerald
stones create depth in the pieces, adding instant aesthetic value. The entire collection
is centered on this sparkling gemstone, ranging from minimalist dainty pieces
to voluminous festive favorites, with polki elements balancing out the designs.
This
collection is designed for the new-age woman who demands high quality of all
that she adorns, and seeks functionality with fashion. A Woman, who is elegant,
natural, always at ease and has an individualistic sense of style, it does not
matter if it’s a red carpet night or a casual day around town; this diva
prefers the everlasting glow that comes with precious stones and crafted metal.
The
USP of this collection is the dazzling emerald that fires up the designs. The
distinct fluidity of the designs embodies a timeless, understated and elegant
spirit. The aesthetic of the new collection follows the same principles that
are intrinsic to the Gehna Jewellers legacy.
It
is, however, refreshing to see how Arpita brings her personal style signature
to the collection, and adds a young, fun element to the collaborative process.
Arpita explains, “The lighter jewellery will look beautiful stacked up, while
the dressier pieces look lovely just by themselves since they are unique and
standout designs,”
while Gehna Jewellers comments, “We are happy to see it
going through the various stages of production, and something tells us that
this one is going to be spectacular.” The
collection launches on March 14th 2019 with an exclusive preview being held at
the Gehna store in Mumbai, Bandra.
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