Arpita Mehta for Gehna Jewellers
Exclusive
preview held at Gehna Jewellers for the launch of their collaborative
collection with fashion designer, Arpita Mehta. The guests in attendance seen
at the event were Anaita Shroff Adajania, Antara Motiwala, Kintu Bajaj, Ekta
Rajani, Aastha Sharma and Shehla Khan to name a few.
Gehna
Jewellers holds a legacy of skilled and unmatched craftsmanship with
extraordinary finishing for the past 32 years, while fashion designer, Arpita
Mehta serves as a new-age force of nature in the fashion industry, as visible
over the past decade. Together, the two names have come together for a creative
meeting of the minds, leading to a one-of-a-kind collaboration.
Being
an ardent lover of jewellery, Arpita has always wanted to diversify and channel
her creative juices into designing fine jewellery pieces. Gehna Jewellers
believed in collaborating with someone who belonged to the same school of
sartorial thought, making Arpita an obvious choice.
The
result is an exquisite collection of 26 fine jewellery pieces with the
designer’s all-time favorite gemstone, the sparkling emerald. The emerald
stones create depth in the pieces, adding instant aesthetic value. The entire
collection is centered around this sparkling gemstone, ranging from minimalist
dainty pieces to voluminous festive favorites, with polki elements balancing
out the designs.
This
collection is designed for the new-age woman who demands high quality of all
that she adorns, and seeks functionality with fashion. A woman who is elegant,
natural, always at ease and has an individualistic sense of style, it does not
matter if it’s a red carpet night or a casual day around town; this diva
prefers the everlasting glow that comes with precious stones and crafted metal.
The
USP of this collection is the dazzling emerald that fires up the designs. The
distinct fluidity of the designs embodies a timeless, understated and elegant
spirit. The aesthetic of the new collection follows the same principles that
are intrinsic to the Gehna Jewellers legacy.
It is, however,
refreshing to see how Arpita brings her personal style signature to the
collection, and adds a young, fun element to the collaborative process. Arpita
explains, “The lighter jewellery will look beautiful stacked up, while the
dressier pieces look lovely just by themselves since they are unique and
standout designs,” while Gehna Jewellers comments, “We are happy to see it
going through the various stages of production, and something tells us that
this one is going to be spectacular.”
Comments
Post a Comment