Shine bright like a diamond!
Forevermark
celebrates India’s women achievers
with
a stimulating panel discussion,
alongside
a showcase of its
exquisite
new Tribute and
Red
Carpet 2019 collections!
Forevermark,
the diamond brand from De Beers Group hosts an evening in honour of female
achievers across a variety of disciplines at the Taj Mahal Palace Hotel,
Mumbai.
The
evening commenced with a panel discussion titled ‘Breaking the Norms’ featuring
prominent women achievers who are a real inspiration to countless others across
the country including, D. Roopa – Karnataka’s first female Police Service
official, currently the Inspector-General of police, the second highest-ranked
officer in Bangalore and Karnataka; Guneet Monga – Academy Award winning Indian
film producer, voted as one of the top 12 women achievers in the Global
Entertainment industry by The Hollywood Reporter; Ankita Raina – India’s
No.1ranked women's singles tennis player; Dr Chitra Rajagopal, DG, DRDO, an
eminent scientist and leading lady in the defence sector; and Lt Crd Pooja
Sharma who has been a naval officer for the last seven years and was part of
the first all women armed forces contingent at Rajpath for Republic Day 2015.
The
event also saw a showcase of exquisite jewellery from the Forevermark Tribute Collection,
which was launched earlier this year to celebrate the richness of inherent
brilliance, as well as the Red Carpet 2019 collection.
The
evening culminated in a fashion showcase by renowned designer Samant Chauhan,
with models wearing a selection of 48 jewellery pieces designed by 27
Forevermark authorised jewellers, as part of the Red Carpet 2019 collection.
Audiences admired the assortment of cocktail rings, bracelets, palm gloves,
necklaces, and chokers; all expertly crafted with rare, beautiful and ethically
sourced Forevermark diamonds. An ardent supporter of female empowerment,
Bollywood icon and actor Karisma Kapoor concluded the show wearing a show stopping
piece from the collection.
Speaking
on the occasion, Forevermark India President Sachin Jain, says, “We are proud
to celebrate the launch of our exclusive Tribute and Red Carpet 2019
collections – both signifying key values that Forevermark stands for –
timelessness, beauty, and rarity, whilst being ethical and committed to
world-changing initiatives. Every year, our Indian retail partners push their
creativity, presenting designs that showcase our home grown talent on a global
platform, with fine craftsmanship that is beyond measure.”
Championing
female talent is embedded in the DNA of the Forevermark brand. With our
diamonds worn predominantly by women, we recognise the very significant
contribution of women to building the future of the communities where we
operate.
Stephen
Lussier, CEO of Forevermark, Executive Vice President of Marketing of De Beers
Group and a member of The Group Executive Committee and Paul Rowley, Executive
Vice President, Diamond Trading, De Beers Group reiterated Forevermark’s commitment
to working with De Beers Group as part of their partnership with UN Women to
promote gender equality across its business, its marketing campaigns and its
communities.
In
2018 De Beers Group launched the AWOME (Accelerating
Women Owned Micro-Enterprises) programme, in partnership with UN Women,
which aims to support over 1,250 women micro-entrepreneurs across South Africa,
Botswana and Namibia by 2020.
Additionally,
De Beers Group’s university scholarship programme, also run in partnership with
UN Women over three years (2017-2020), aims to sponsor the equivalent of 67
years of university studies for women in STEM subjects in Canada. It is one of
the many reasons why everyone can be proud to wear and own a beautiful, rare
and responsibly sourced Forevermark diamond.
Forevermark
diamonds are the world’s most carefully selected diamonds. Each Forevermark
diamond undergoes a journey of rigorous selection and bears a unique
inscription at its heart, which is an assurance that every Forevermark diamond
is beautiful, rare and ethically sourced. Less than 1% of the world’s diamonds
are eligible to be inscribed as Forevermark which is a promise that the diamond
has been carefully selected to meet Forevermark’s standards of quality and
integrity.
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