Myntra’s 13th edition of EORS all geared

To bring New Year cheer to over 40 million visitors 

9 lakh styles from over 3000 brands on offer for the biggest year-end fashion carnival 

Geared to handle 9 lakh concurrent users and 20,000 orders per minute at peak

200 brands across 1600 stores to help drive the sale as part of omnichannel integration 

The most awaited fashion event in the country, Myntra’s End of Reason Sale (EORS) is set to go live on December 20. Shoppers can look forward to choosing from 9 lakh styles, presented by over 3000 brands while shopping in the biggest edition of the fashion bonanza to date. 

The 13th edition of EORS will be held from 20 to 24 December, and is slated to cater to over 4 million unique customers during the course of the 5-day sale. The biggest-ever edition of the mega fashion event is also set to witness a massive uptick in demand, at 4X over BAU and 1.5X over the last winter edition, with close 50% of the contribution coming from tier 2-3 markets. 

The fashion major is also set to bring a smile to 40 million faces, as it brings the biggest of everything – brands, collections, offers, and more. 

Myntra also expects 65% higher traffic to the platform during the event, compared to last year, owing to higher adoption of fashion through e-commerce and Myntra’s superlative value proposition. 

What consumers can look forward to pick their favourite fashion wear, jewellery & accessories, beauty products, home decor and more at the best possible price points from brands such as W, Nike, Puma, Adidas, USPA, Levis, Marks & Spencer, Roadster, HRX, Mango, GAP, UCB, Tommy Hilfiger, Biba, Vero Moda, ONLY, AND, H&M, MAX, Pantaloons, Lifestyle, Mother Care, Smashbox and Glamglow, among others. 

Going by the trend of the previous years and given that the fashion event comes at the opportune time of the onset of winters; customers can refresh their winter wardrobes with the latest trends and styles available on Myntra. Myntra has also scaled-up the collection for Myntra Fashion Brands (MFB) across apparel, jewellery & accessories and footwear. 

Some of the leading brands from MFB include Roadster, HRX, House of Pataudi, Dressberry, Anouk, Sangria, Ether, Taavi and Kook N Keech, among others. In addition, Myntra launched over 50 new brands on its platform ahead of the event, including prominent names such as Decathlon, Pothys, Smashbox and Pantaloons. 

Speaking about EORS, Amar Nagaram, CEO, Myntra, said, “One unique aspect of EORS that has always remained constant from the very first edition is its ‘growth’. The 13th edition is thus far the biggest; the fashion-forward customers of the country are going to experience. Our successful omnichannel model which now has 200+ brands, and expanding MENSA network enabling a stronger last-mile delivery, with 20,000 partners, will be pivotal in enhancing customers’ shopping experience. 

Through our flagship EORS event, we are looking at acquiring one million new customers, and preparing to ship 1.5 crore items by the first week of the New Year safely to our customers’ doorsteps.”