Customisation is the new standard!

Sumit Dassani on evolving trends in trade! 

Recently, Sumit Dassani, Partner at Dassani Brothers focussed on customisation and said, Customisation is the new standard! Talking about, the Evolving Jewellery Trends; he said, emerging fashion trends and new design innovations are capturing the attention of both manufacturers and consumers. While traditional earrings and necklace sets remain popular, there's a growing interest in more diverse accessories. 

Coloured gemstones—like emeralds, sapphires, and opals - are adding vibrant pops of colour, while accessories such as hair clips, anklets, and waist chains are becoming fashionable. Customisation has taken centre stage as consumers seek to personalise their jewellery according to individual styles and preferences, moving away from readily available designs in favour of more bespoke creations. 

Suggesting about the customisation trend Sumit said, customisation is no longer just about aesthetic preferences -it’s driven by a desire for authenticity and exclusivity. Bespoke jewellery allows consumers to select everything from materials and designs to personal engravings, allowing them to craft a piece that is truly their own.  

Whether it's a pendant shaped like a cherished memory or intricate motifs that represent personal experiences, customisation reflects the wearer’s individuality in a way that mass-produced items cannot.  

The rise of bespoke jewellery is more than just a fleeting trend—it's a reflection of a larger shift towards personalisation and individuality. During Indian festivals, where jewellery holds cultural and emotional significance, customisation allows wearers to blend tradition with modern influences, creating pieces that are both unique and meaningful.  

As consumers seek greater authenticity in their purchases, bespoke jewellery has emerged as the preferred choice, setting the standard for the future of festival adornment in India.