Tata’s Caratlane deepens roots in Uttar Pradesh

 

The brand on the Pan India strategic expansion in FY26  

CaratLane, a 100% subsidiary of Titan Company Ltd and India’s leading omni-channel jewellery brand, is intensifying its focus on Uttar Pradesh as a key pillar of its regional growth strategy. The brand is making concerted efforts to expand its presence in the state, driven by consistent consumer demand and strong omnichannel performance across urban and emerging markets.  

“Uttar Pradesh has emerged as a key market for us, not just because of its scale, but due to the clear and consistent growth we’ve seen across both offline and online channels. Our focus now is on deepening our presence in the state by entering new cities, strengthening customer relationships, and continuing to innovate around how people discover and purchase jewellery” said Saumen Bhaumik, Managing Director, CaratLane.

Looking ahead, CaratLane will deepen its footprint in Uttar Pradesh by launching 15 new stores across the state during FY26. This includes planned entry into eight new tier-2 and tier-3 cities—Jaunpur, Azamgarh, Rai Bareilly, Muzaffarnagar, Sultanpur, Ghazipur, among others—marking the next wave of the brand’s retail expansion in previously untapped markets.  

CaratLane will open a new store in Lucknow in the upcoming week, reinforcing the city’s position as a critical retail and consumer hub for the brand.




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