GJ Town India

Yami Gautam graces the occasion   De Beers Forevermark is delighted to announce the opening of its first exclusive boutique in Lucknow, in partnership with its trusted retail partner Fortofino. Talented filmstar Yami Gautam launched the 14th De Beers Forevermark Boutique in the country.   The 1200 square feet store, located on Shahnajaf Road, Hazratganj, is the largest boutique in the country. Situated across two floors, the boutique showcases a selection of signature jewellery collections including the Avaanti Collection, Icon Collection and Tribute Collection among others. Also available are a selection of De Beers Forevermark diamonds in a wide variety of cuts, which can be expertly set into a diamond engagement ring or a bespoke jewellery creation.   The boutique includes a diamond discovery wall that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that De Beers Forevermark diamonds have to protec

The collection comprising 22 stackable rings   #Tributetoyou  #Forevermark   In today’s world where change is inevitable, diamonds hold meaning and purpose. Reflecting the current consumer sentiment, Forevermark, the diamond brand from The De Beers Group, launched a new campaign for its Tribute Collection comprising 22 stackable rings that let women celebrate their timelessness, unique individuality, multifaceted nature, successes and achievements in their own distinct style. The campaign drives home the message that ‘Seasons Change. A Diamond is Forever’. The campaign is created by renowned global teams that include the Forevermark Design and Innovation Centre in Milan, G.A.S and Keko.  Popular film star Shreya Chaudhary, features in the campaign. She characterizes a modern, confident working woman who has fearlessly taken on change and adapted wonderfully to her new working environment.   She is wearing the rings from the Tribute Collection but stacks one more ring on her finger

Bibhu Mohapatra: Transcending Traditions! In the series of, The Power of a Diamond – Episode 3, Forevermark presented Transcending Traditions of Bibhu Mohapatra! The podcast recording, the content included and imagery captured and featured in this article, took place pre Covid-19 and before social distancing measures were put in place From Sari’s to diamonds and everything in between, in this episode, Indian fashion designer, Bibhu Mohapatra, speaks to editor and broadcaster, Mimma Viglezio about stepping away from a traditional Indian role to pursue his career in fashion. They discuss his childhood on the East Coast of India, the initial exposure and influence of his Indian heritage and the importance of staying true to who you are. The conversation begins with Bibhu explaining where his love of creativity and design was first brought to life, in Eastern India, as a child. “When I was about 11 or 12 years old, I saw my mother on a sewing machine making things and

Forevermark hosts for authorized retailers 39 retailers from across India participated Forevermark, the diamond brand from De Beers Group, recently organised a customised programme on ‘Leading Business Transformation’ for their authorized retailers at the London School of Economics and Political Science (LSE) in Shanghai at the NYU Campus, one of the foremost social science universities in the world. Working with the London School of Economics and Political Science, Forevermark built this programme to open up the minds and build an enduring business transformation in the disruptive era for the leaders on the jewellery industry. The aim of the course was to transform the thought process and create new age leaders for today. The areas covered were disruptive technologies in a digital era, the future of work, value and play, new retail expedition, managing the family firm, the leader as a strategic and value-focused decision maker besides others. Apart from the ins

Huma Qureshi Graces the Event in Mumbai Waman Hari Pethe (WHP) Jewellers, one of the most recognised names of the jewellery business in Mumbai since 1909, has partnered with Forevermark, the diamond brand from the De Beers Group, by launching the brand at their store in Mumbai. Forevermark diamonds are the world’s most carefully selected diamonds while Waman Hari Pethe Jewellers personifies heritage with quality jewellery and astonishing designs. The synergy of these two brands has brought about an ideal collaboration to offer exquisite diamond jewellery pieces that come with an inscription assuring you that they are the most beautiful, rare and responsibly sourced diamonds. Celebrating this partnership was the talented film star Huma Qureshi who unveiled Forevermark at Waman Hari Pethe Jewellers with their dazzling collection of jewellery pieces. Adorned by exquisite Forevermark jewellery, she said, “I am truly honoured to be present at the launch of Forevermark at Wa