A business transformation programme!
Forevermark
hosts for authorized retailers
39
retailers from across India participated
Forevermark,
the diamond brand from De Beers Group, recently organised a customised programme
on ‘Leading Business Transformation’ for their authorized retailers at the
London School of Economics and Political Science (LSE) in Shanghai at the NYU
Campus, one of the foremost social science universities in the world.
Working
with the London School of Economics and Political Science, Forevermark built
this programme to open up the minds and build an enduring business
transformation in the disruptive era for the leaders on the jewellery industry.
The
aim of the course was to transform the thought process and create new age
leaders for today. The areas covered were disruptive technologies in a digital
era, the future of work, value and play, new retail expedition, managing the
family firm, the leader as a strategic and value-focused decision maker besides
others.
Apart
from the insightful classroom education, the jewellers were given a specialized
tour of Shanghai’s modern retail formats including Nike’s latest experience
showroom, Gentle Monster (an eyewear store), Libert’aime (Forevermark’s 1000th
store) and the Starbucks reserve, an extraordinary coffee experience.
Elaborating
on the program, Sachin Jain, President, Forevermark said, “Forevermark worked
closely with the academic coaching team of LSE to design the programme that
would be suitable to the needs of our industry’s encompassing points like
leadership, the digital era, new retail experiences and managing the family
firm.
Our
thought behind the course was to help our retailers understand the leading
business transformations taking place in the industry. We hope that this
programme will help our industry leaders to build a greater business and be
future ready.”
Some
of the retailers who attended the program included, Indian Gems and Jewellery
Creation, Senco Gold, Anmol, A.S. Motiwala, Khurana Jewellery House, C.
Krishniah Chetty& Sons, Abaran Timeless Jewellery, Kirtilal Kalidas
Jewellers, Narayan Jewellers, Bholason Jewellers, Rose, PMJ Jewels, Nikkamal,
Mehta Emporium and D P Abhushan.
This
is what some of the attendees had
to
say about their experience:
“Forevermark
has done a fantastic job by organizing the executive educative program. The
recent one in Shanghai in particular has been fantastic, because I feel this is
the centre of innovation. Besides the classroom teachings, we had access to the
retail markets, which were important and we believe that India is going to
replicate this very soon.
We
had some great faculty teaching us, a great learning from the sessions
according to me was the importance of decision making. The course and the
structure were explained very well with group discussions and role play,” said Pratap
Kamath, Director, Abaran Timeless Jewellery.
“As
an individual I think Forevermark has uplifted the entire idea of how we think
and do business. We came here as individuals with a common goal and met so many
people from our industry with different perspectives, mindsets. We learnt how
to achieve these goals in an organized manner, using digital marketing or how
to take decisions in a more scientific manner.
Secondly,
Forevermark helped us become more brand conscious by making us understand that
it is not only about the product and value, but about the experience. Three
most important things I would use in my day to day business are: digital
marketing, our businesses are going through a big change because of
digitalization and how we can implement it in our small businesses in a certain
way to achieve our goals better. Second is decision making which is very
important. We take various decisions every day to regularize business or make
strategic business decisions, which alter the whole system; we also work
towards making it more productive.
And
the third is how to manage all of it together and increasing overall
productivity which I think was the important take away for all of us,” stated Abhinav
Bhola, Director - Bholasons Jewellers.
Shankar
Sen, Chairman, Senco Gold Limited, added, “When we first introduced Forevermark
in our company, we anticipated that the brand, given its global appeal, will
bring added value to our minds as well as our customers. We believed that
Forevermark would help our customers identify with quality diamonds and provide
better transparency in all of our standard products.
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