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NDC & LFW@ First Ever Digital Season!

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  Natural Diamond Council Partners with  Lakmé Fashion Week’s First Ever Digital Season! Brings to the fore exciting content to celebrate the festive season!   The Week ran through October 20 to 25, 2020   The National Diamond Council (NDC) continues its association with India’s premier fashion platform, Lakmé Fashion Week (LFW), to support its first ever digital-first season-fluid edition that ran through October 20 to 25, 2020 with the NDC aims to strengthen its offers through the third season of its partnership with Lakmé Fashion Week.   NDC’s digital platform aimed the go-to digital publisher for innovative content, covering all that’s new and exciting in the industry positioning natural diamonds as aspirational and a luxury, making them perfect for celebrating life’s real moments and bonds. With that in mind, NDC supported Lakmé Fashion Week and shared exciting content from the world of luxury and fashion for its consumers. It unravels the unique place and love for diamond

Winners of The Real Cut announced!

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Six to rock for the first time at LFW Summer/Resort 2019 Diamond Producers Association (DPA)   in association with Lakmé Fashion Week (LFW) announced winners of ‘The Real Cut’, a platform which will bring together emerging Diamond jewellery designers from iconic jewellery brands to define the trends of the future while drawing on their inspiration from billion-year-old diamonds. Shazia Motiwala of A.S Motiwala, Bhavana Jhakia of Om Jewellers, Rupam Singhal of Orra, Akshita Garg of Chiripal Jewellers, C. Raghu of Kirtilals and Rajeshwary Singh of Senco,emerged as the final winners of the programme. The Real Cut will give these winners an opportunity to showcase their work at Lakmé Fashion Week Summer/Resort 2019 with designer labels Rara Avis by Sonal Verma, Verandah by Anjali Patel Mehta, and Saaksha & Kinni by Saaksha Bhat and Kinnari Kamat. The six winners were handpicked by an esteemed panel of judges from diverse backgrounds of the jewelry and fashion frate

LFW and DPA join hands!

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Attempt to identify, mentor Indian Diamond jewellery design talent! Registrations are open till January 17, 2019 As part of ‘The Real Cut’emerging Diamond jewellery designers associated with the country’s most iconic jewellery brands, will for the first time showcase their work at LFW in collaboration with emerging fashion designers! Building on its legacy as India’s premier fashion stage for upcoming design talent, Lakmé Fashion Week (LFW) in association with Diamond Producers Association (DPA) has announced a platform to discover and nurture emerging Diamond jewellery design talent. ‘The Real Cut’ will bring together emerging Diamond jewellery designers from iconic jewellery brands to define the trends of the future while drawing on their inspiration from billion-year-old Diamonds. The Real Cut will give these Diamond jewellery designers an opportunity to showcase their work at Lakmé Fashion Week Summer/Resort 2019 with designer labels Rara Avis by Sonal