LFW and DPA join hands!
Attempt
to identify, mentor Indian
Diamond
jewellery design talent!
Registrations
are open
till
January 17, 2019
As
part of ‘The Real Cut’emerging Diamond jewellery designers associated with the
country’s most iconic jewellery brands, will for the first time showcase their
work
at
LFW in collaboration with emerging fashion designers!
Building
on its legacy as India’s premier fashion stage for upcoming design talent,
Lakmé Fashion Week (LFW) in association with Diamond Producers Association
(DPA) has announced a platform to discover and nurture emerging Diamond
jewellery design talent. ‘The Real Cut’ will bring together emerging Diamond jewellery
designers from iconic jewellery brands to define the trends of the future while
drawing on their inspiration from billion-year-old Diamonds.
The
Real Cut will give these Diamond jewellery designers an opportunity to showcase
their work at Lakmé Fashion Week Summer/Resort 2019 with designer labels Rara
Avis by Sonal Verma, Verandah by Anjali Patel Mehta, and Saaksha & Kinni by
Saaksha Bhat and Kinnari Kamat.
This
collaboration between fashion and Diamond jewellery designers will showcase how
Diamonds are a perfect pairing for any and every look. A unique partnership,
which features Diamonds with only prêt wear collections, this initiative will
be a first in the country’s fashion scene. The programme is open to Diamond
jewellery designers associated with leading jewellery brands from across the
country who have been in the business or practicing their craft for three to
eight years.
The
designers must demonstrate a combination of innovative design & techniques
to celebrate Diamonds as well as eloquently elaborate on the unique creative
ideas and methods employed to conceptualize their original Diamond jewellery
collection. Winners will be chosen by an
eminent panel of jury members who will evaluate them on parameters ranging from
quality, innovation, marketability, originality and ability to take their
business to the next level.
Richa
Singh, Managing Director-India, Diamond Producers Association (DPA), said: “Diamonds
have a very deep connection to the history, culture and fashion of India. We
are excited to collaborate with Lakmé Fashion Week to offer a platform that
will identify and nurture Diamond jewellery design talent and be beyond a basic
showcase.
Our
path-breaking association, which pairs and enhances prêt fashion wear with
everyday Diamond jewellery, is the perfect opportunity for young and emerging
Diamond jewellery designers to display their talent and celebrate this
billion-year-old miracle of nature. I’m looking forward to seeing the exciting
looks that emerge on the runway, with Diamonds enhancing every collection.”
Jaspreet
Chandok, Vice President and Fashion Head- IMG Reliance, said: “We are thrilled
to launch The Real Cut in association with the Diamond Producers Association.
Our aim is to constantly evolve while making the right associations that add
value and set a new benchmark. With this association, we are taking a step
towards creating a new platform for Diamond jewellery designers in the Indian
fashion industry.”
Registrations
are open till January 17, 2019. For further details on the application process,
guidelines and T&C, applicants must visit http://lakmefashionweek.co.in/home/therealcut_registration
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