Winners of The Real Cut announced!
Six
to rock for the first time at
LFW
Summer/Resort 2019
Diamond
Producers Association (DPA) in
association with Lakmé Fashion Week (LFW) announced winners of ‘The Real Cut’,
a platform which will bring together emerging Diamond jewellery designers from
iconic jewellery brands to define the trends of the future while drawing on
their inspiration from billion-year-old diamonds.
Shazia
Motiwala of A.S Motiwala, Bhavana Jhakia of Om Jewellers, Rupam Singhal of
Orra, Akshita Garg of Chiripal Jewellers, C. Raghu of Kirtilals and Rajeshwary
Singh of Senco,emerged as the final winners of the programme. The Real Cut will
give these winners an opportunity to showcase their work at Lakmé Fashion Week
Summer/Resort 2019 with designer labels Rara Avis by Sonal Verma, Verandah by
Anjali Patel Mehta, and Saaksha & Kinni by Saaksha Bhat and Kinnari Kamat.
The
six winners were handpicked by an esteemed panel of judges from diverse backgrounds
of the jewelry and fashion fraternity in Mumbai on 21stJanuary 2019 at Amadeus,
NCPA. The jury comprised Richa Singh - Managing Director at Diamond Producers
Association, Fashion Designer (Jade) - Monica Shah, Rahul Vijay - Fashion
Editor Elle, Nisha JamVwal - Luxury Brand Consultant and Jaspreet Chandok –
Vice President and Head of Fashion, IMG Reliance.
The
collaboration that features diamonds with only prêt wear collections will be a
first-of-its-kind initiative in the country’s fashion circuit. The programme
was open to diamond jewellery designers who associated with leading jewellery
brands from across the country and have been in the business or are practicing
their craft for the past three to eight years.
‘The
Real Cut’ saw over 80 applications from talented jewelry designers across the
country. The designers demonstrated a combination of innovative design &
techniques to celebrate diamonds. They also were eloquently elaborate on the
unique creative ideas and methods employed to conceptualize their original
diamond jewellery collection.
Richa
Singh, Managing Director-DPA, said: “Diamonds are an integral part of Indian
fashion enhancing every look, bridal or everyday prêt wear, so it made perfect
sense for us to partner with Lakmé Fashion Week which is the country’s leading
fashion & lifestyle platform.
I
was excited by the diverse designs showcased by all the talented emerging
Diamond jewellery designers from across India. I look forward to seeing their
trend-setting winning collections on the runway which will beautifully
highlight the fit of everyday wear diamond jewellery with contemporary outfits.
The Real Cut is a disruptive platform which will surely provide a starting
point for these young Turks.”
Jaspreet
Chandok, Vice President and Fashion Head- IMG Reliance, said: “Lakmé Fashion
Week is proud to have associated with the Diamond Producers Association to
launch the Real Cut. We are sure that the winners are going to work together
with the fashion designers to create a line which will reach out to wider
audiences.”
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