GJ Town India

11 rare women, 11 rare stories and 11 pieces crafted from rare platinum An ode to Daughters of Today When daughters lead, it creates change in society. Daughters of today are altering and widening the narrative around us. They are questioning norms, reinventing age old practices, amending gender dictates’& building support for their vision of a progressive, equal opportunity world . What’s vital is that they are doing it all with values that are becoming increasingly rare. With courage, perseverance, benevolence, warmth, empathy they choose paths of positive transformation.   The daughter of today stands up for her choices and protects her right to choose the life she wants without compromising on the values and principles that have shaped her. And yet she does this with a charming feminine grace. Her rare conviction and strong ethics drive her to be the best version of herself. This season Platinum Evara’s new collection pays tribute to such daughters who h

PGI celebrates New Campaign from Daughter’s Day Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution. At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will make the choices she needs to so she can always be the best version of herself and redefine the world around her. Platinum Evara in its Daughter’s Day campaign celebrates this new-age daughter and pays tribute to her rare qualities that drive her to make these rare choices. One such daughter is captured in a lead film that is live on digital platforms of YouTube, Facebook, Instagram and the like, from 22nd Sept 2018. This daughter is a perfect example of a daughter of today – secure, spirited, confident. Even when her choices are rare or difficult, this confidence holds good. No wonder she has commanded the respect of her new f

Drop Earrings are a Popular Trend on the Red Carpet The traditional 70th anniversary gift is platinum, so it was no surprise to see spectacular jewelry set in platinum glistening on the red carpet at tonight’s “70th Annual Primetime Emmy Awards.” From Heidi Klum’s statement necklace to Chrissy Teigen’s drop earrings and Jessica Biel’s diamond cluster bracelet, the world’s biggest television stars accentuated their custom couture gowns with ultra-glamorous and sophisticated platinum jewelry. Drop earrings set in platinum were also a noticeable trend at the show, as seen on Emmy winner Rachel Brosnahan, Mandy Moore, and Claire Foy. Platinum Guild International is pleased to share that leading red carpet jewelry brands such as Harry Winston, Lorraine Schwartz, Kwiat, Tiffany & Co., and Fred Leighton chose to style A-list celebrities in platinum. Rare and precious, platinum jewelry is truly a perennial red-carpet favorite. All over the world, designers prefer pre

Priyanka Chopra and Gigi Hadid Wearing Necklaces from Born Brand in NY City Priyanka Chopra and Gigi Hadid looked stunning in Platinum necklaces from the newly launched “Platinum Born” brand while out in New York City on September 4th and 5th. Priyanka Chopra at the US 2018 US Open Tennis Championships on September 4th Style: Platinum Born’s Star Light necklace, Description: This platinum necklace is assembled by hand and features the delicate beauty of petal-like chains. It can be worn as a 3-strand layered look (as Priyanka Chopra is wearing it) or as a double stranded, longer necklace. Gigi Hadid walking around New York City on September 5th Style: Platinum Born’s Eclipse necklace Description: This entirely platinum necklace has a diamond-like shimmer with its brilliant-cut platinum beads that grace the neckline. Its adjustable length also allows it to be worn as a choker or layered with other pieces as seen on Gigi Hadid. The Pl

-A new web series from Platinum Evara Platinum Guild International India brings to you a new web series titled “Brides by Evara” featuring 3 chosen brides who got an exclusive chance to be styled by one of the best celebrity stylists in the country, Sanjana Batra. Developed and conceptualised by Dentsu Webchutney, the web series features 3 brides chosen by Sanjana Batra through a social media contest. The campaign started out by calling in entries from brides / brides-to-be by answering one simple question – “what rare qualities make you a platinum bride?” The three lucky winners Maitri Joglekar, Sneha Iyer and Rachael D Cruz will now be seen in distinct post wedding looks that Sanjana Batra puts together using Platinum Evara jewellery. Evara is an exquisite range of jewellery crafted in rare platinum. A trousseau essential, the jewellery is vital for any bride. Designed keeping the various occasions & her everyday life that follows; Platinum Evara helps add a un

According to the World Platinum Investment Council (WPIC) 2018 Q2 Platinum Market Review, global platinum demand contracted by 8% year-on-year to 1,780 koz in the second quarter this year. The largest decline was seen in investment demand which swung from positive in Q2’17 (+100 koz) to negative in Q2’18 (-5 koz). As outflows from ETFs more than outweighed solid bar and coin demand, Automotive demand fell year-on-year (-40 koz), while jewellery demand was unchanged and industrial demand improved (+30 koz). Total platinum supply increased marginally to 2,120 koz, as total mining supply grew by 1% (+10 koz) and platinum recycling was flat year-on-year. With demand weakening and supply little changed, the market had a surplus of 340 koz. Supply of refined production increased by 1% (+20 koz) year-on-year to 1,575 koz in the second quarter of 2018. South African supply grew by 3% year-on-year to 1,125 koz, partly owing to reduced capacity in the prior year period for shaft re