Brides by Evara
-A
new web series from Platinum Evara
Platinum
Guild International India brings to you a new web series titled “Brides by
Evara” featuring 3 chosen brides who got an exclusive chance to be styled by
one of the best celebrity stylists in the country, Sanjana Batra.
Developed
and conceptualised by Dentsu Webchutney, the web series features 3 brides
chosen by Sanjana Batra through a social media contest. The campaign started
out by calling in entries from brides / brides-to-be by answering one simple
question – “what rare qualities make you a platinum bride?” The three lucky
winners Maitri Joglekar, Sneha Iyer and Rachael D Cruz will now be seen in
distinct post wedding looks that Sanjana Batra puts together using Platinum
Evara jewellery.
Evara
is an exquisite range of jewellery crafted in rare platinum. A trousseau
essential, the jewellery is vital for any bride. Designed keeping the various
occasions & her everyday life that follows; Platinum Evara helps add a
unique touch to her style & persona. It is meant for the young woman of
today who respects tradition yet retains her individuality. She dons multiple
roles with ease & carries her personal sense of style along. With its ability to add elegance and charm to
everyday outfits, the unique designs of Platinum Evara promise to make a
statement at every opportunity.
“World
over platinum jewellery isa perennial red-carpet favourite.In India Platinum
Evara has taken the metal one step up with its versatility and exquisite
designs. Their designs are chic, elegant and contemporary, making them a
must-have in the post-wedding ensembles of every bride. This was such a
fantastic journey …meeting these new brides and styling them with platinum
Evara. You will see how platinum jewellery can really amp up your style and
make a statement,” said Sanjana Batra, Celebrity Stylist
The
first episode of the web series was launched at the ‘The Couture Wedding Show
2018’ organized by Brides Today in Delhi recently, where Sanjana conducted a
master class and curated easy yet fabulous post wedding looks with platinum
Evara.
“Brides
are usually consumed with the “wedding day” preparations… what will they wear,
the clothes, the jewellery and rightly so, it is their big day. However, they
tend to overlook the practical needs that will arise in the everyday life that
follows. With this campaign, we want all brides to take note of the versatility
that Platinum Evara brings hence making it a trousseau must have. Be it an
occasion or just work, nothing can add to your look like Platinumcan” said
Sujala Martis, Director, Consumer Marketing, Platinum Guild International.
Here
are the links for episode 1:
Youtube
teaser : https://www.youtube.com/watch?v=5CIA1u500JY
Youtube main film : https://www.youtube.com/watch?v=rceUI7yQjmo
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