Upgrade Rakshabandhan with Platinum

A meaningful gifting a way to celebrate memories Rakshabandhan has always been about celebrating the quirks, chaos and quiet strength that defines sibling relationships. Over the years, gifting has become an integral part of the festival – a way to celebrate love, spark new memories and cherish old ones. As this exchange becomes more thoughtful, platinum jewellery is stepping into the spotlight as the go-to choice for those looking to express emotion, intention and timeless connection. Known for its rare purity (crafted in 95% pure platinum) and quiet strength, platinum is striking a chord with younger consumers who value individuality and self-expression. With its differentiated design language, preciousness and rarity, coupled with a unique price advantage, platinum is truly a vessel of meaning. Available in a range of designs and price-points, platinum’s naturally white finish doesn’t fade or tarnish over time, making platinum jew...