GJ Town India

Evara for women who make t he rare choice to #risewithgrace! Exquisitely crafted, each piece of platinum jewellery is a reflection of the modern woman’s outlook towards the future based on strength, resilience, optimism, compassion and empathy! Billions of years ago a meteorite crash left behind remnants of precious white metal - ‘Platinum’! Born of the stars, platinum is found in extremely limited quantities on Earth and is 30 times rarer than gold, adding a whole new dimension of exclusivity to this precious metal.   Rarity, strength, endurance are key attributes that this metal is known for and make it the perfect match for the young women of today. These are the qualities that have held us in good stead through these trying times and young women mirror them. In this past year and as we move forward, they have been a shining example of these aspirational qualities, a beacon of hope for all. Through some really difficult times, they have navigated their way forward by rising to...

11 rare women, 11 rare stories and 11 pieces crafted from rare platinum An ode to Daughters of Today When daughters lead, it creates change in society. Daughters of today are altering and widening the narrative around us. They are questioning norms, reinventing age old practices, amending gender dictates’& building support for their vision of a progressive, equal opportunity world . What’s vital is that they are doing it all with values that are becoming increasingly rare. With courage, perseverance, benevolence, warmth, empathy they choose paths of positive transformation.   The daughter of today stands up for her choices and protects her right to choose the life she wants without compromising on the values and principles that have shaped her. And yet she does this with a charming feminine grace. Her rare conviction and strong ethics drive her to be the best version of herself. This season Platinum Evara’s new collection pays tribute to such daughters w...

Platinum Evara celebrates  the mother daughter bond! A new TVC featuring Revathy! The bond between a mother and daughter is indefinable. They are united through threads of nurturance, compassion and unconditional love. Today however, the curve of this relationship has evolved - the traditional power equation has collapsed, mothers and daughters are friends first. There is an intimacy that perhaps didn’t exist in that relationship earlier, since it was governed by roles.   Conceptualized and developed by Metal Communications, Platinum Evara’s latest campaign carefully brings out this nuance, a mother who knows her daughter, her choices, her preferences, her every said and unsaid word. In the chaos of wedding planning and her effort to get everything right however, much like in real life, the mother forgets that one special gift, a symbol of her love that she promised herself she would get her daughter. This is where the role of her best friend, played by a...