GJ Town India

Inspiring many more women in the society!   Shobha Shringar a brand that was founded 38 years back by Shobhana Choksey decided to start her entrepreneurial journey by focussing on making pearl jewellery. When women were not associated with anything other than household work, Choksey led Shobha Shringar Jewelers to open up its first showroom in the Mumbai which has today transformed into a massive four storied jewellery boutique that has a client base as diverse as its jewelry collection. Superseded by her son and daughter in law, the story of Shobha Shringar Jewellers continues. Nisha Choksey is the Chief Jewellery Designer for the brand and has been instrumental in creating some of the best pieces that Shobha Shringar Jewellers has created. She has been formally trained with the best in the jewellery industry.     Associated with the brand since two decades Nisha Choksey’s creations are truly path breaking making the best use of contemporary and traditional. Besid...

Makes first Appearance in the presence of Amrutaji Fadnavis   Shobha Shringar designs the Miss India Crown Studded on Queen’s Necklace   Bespoke brand Shobha Shringar Jewellers hosts a star studded event to celebrate the crowning of VLCC Femina Miss India 2020 Manasa Varanasi in esteemed presence of Amruta Fadnavis, Snehal Choksey, Director Shobha Shringar Jewellers, Shobhana Choksey, Founder Shobha Shringar Jewellers & Nisha Choksey, Design Head, Shobha Shringar Jewellers.   The event also witnessed the presence of runner ups of VLCC Femina Miss India 2020 Manika Sheokand & Manya Singh along with dignitaries like Collin Shah, Chairman, GJEPC, & Kirit Bhansali, Treasurer, BJP. The winners were literally seen head-to-toe in Shobha Shringar’s Jewellery with the Crown designed by the brand and adornments exclusively crafted for the beauty queens.   Shobha Shringar Jewellers has been known for crafting exclusive jewels and the brand curated a larger t...

Shobha Shringar Jewellers to adorn beauty queens Iconic brand Shobha Shringar Jewellers embarks the New Year by becoming the Official Jewellery Partner for Iconic Beauty Pageant VLCC Femina Miss India 2020 this year. Almost 40-year-old landmark jewellery house that has been known for crafting exclusive jewels will be styling the pageant contestants with their statement creations.     This is not the first time the brand is associated with Miss India pageant. In 2017, besides being the jewellery partner, the brand also designed the crown for Miss India 2017 where Former Miss India Manushi Chillar became the first winner to be ordained the same. It has been passed on to every Miss India since then including the winner of the 2020 contest. With a legacy of three decades brand has created some classic Jewels and has been adorned by celebrities and influencers. The regal creations of the brand will soon be seen on contestants during various pageant rounds and of course the finali...

A transparent trading market required! Jewellery fraternity on Budget 2019-20 Union Minister of Finance and Corporate Affairs, Smt. Nirmala Sitharaman announced her Union Budget 2019-20 proposals and in the context gem & jewellery fraternity reacted over the Budget proposals. Let’s learn choicest views at the juncture! Somasundaram PR, Managing Director, India, World Gold Council: “Import duty hike on gold from 10% to 12.5% will negatively impact India’s gold industry. This will impede efforts to make gold as an asset class particularly when gold prices are already rising globally. In addition, the grey market will thrive which will dilute efforts to reduce cash transactions. Millions of Indians invest in gold as part of their household savings, not simply as discretionary spending for consumption. People buy gold as a long-term investment to protect their wealth and gold also has huge significance socially, emotionally and economically in India. An incre...

…while market is at transformation! This is in general in India that to expect from budget and especially a relaxation of tax-n-levies! De facto the Union government has determined to implement the comprehensive gold policy for India which is being impending since independent of India. Government is firm to reform the gold market India & that includes everything in the context gem-n-jewellery (GJ) industry & trade and that begins right from gold import & up to selling to consumers, including skill development & consumers’ right protection. So far as what I have learned that the road map of the government is very prudent to reform the industry & trade. Yet, let’s talk suits to the occasion! Lets’ expect from the budget yet the government is firm to give a whole of the well regularized industry & trade including exports with all EoDB! Fantastic working is on at the Union government for our gem-n-jewellery industry & trade. That has begun...

Celebrate Ethereal Love with Shobha Shringar Jewellers South Bombay’s bespoke Jewellery Boutique Shobha Shringar Jewellers introduces an exquisitely crafted Valentine Day Collection. This exceptional celestial edition studded with Rubies and Diamonds beautifully captures the beauty that is synonymous with the ageless human emotion called love. This exquisite diamond and ruby range includes an array of mesmerizing rings, bangles, bracelets, and necklaces/choker. The edition is carved in dual tone metal, rose and yellow gold that represent the harmonious union of two souls. Furthermore, the elegant neck pieces, vintage earrings and dainty bracelets in this ritzy ensemble consisting of diamonds as well as rubies shaped in the form of leaf. In addition, the bangles are a beautifully studded using pink pearl bead which radiates the colour of love. While, it is the elegant floral and heart shaped motifs observed in most pieces in this set which perfectly encapsulates the ...

A nose pin to a bridal trousseau, From toe ring to Maathapattis! Expressing about their USP, Shobha Shringar Jewellers said, “It comprises of four storeys, lies in the fact that every piece of jewellery sold is customized according to the unique requirements of their clients. It essentially is a one-stop shop for every jewellery need.”   At the ongoing season, they says, the brand hosts a plethora of products ranging from a nose pin to a bridal trousseau, from toe ring to Maathapattis, from pearls to colour stones, from uncut to certified fine cut diamonds, from Jadau karigari to Temple jeweller. Furthermore, it also hosts a blend of hand crafted and customized pieces of jewellery from across India.  The perennial focus on good work ethics maintained by Mrs. Shobha Choksey has helped induce a high level of motivation among the young team seen in Shobha Shringar Jewellers to make jewels that are traditional symbols and serve as perfect endorsement of unforge...