The brand hosts a plethora of products
A
nose pin to a bridal trousseau,
From
toe ring to Maathapattis!
Expressing
about their USP, Shobha Shringar Jewellers said, “It comprises of four storeys,
lies in the fact that every piece of jewellery sold is customized according to
the unique requirements of their clients. It essentially is a one-stop shop for
every jewellery need.”
At
the ongoing season, they says, the brand hosts a plethora of products ranging
from a nose pin to a bridal trousseau, from toe ring to Maathapattis, from
pearls to colour stones, from uncut to certified fine cut diamonds, from Jadau
karigari to Temple jeweller.
Furthermore,
it also hosts a blend of hand crafted and customized pieces of jewellery from
across India. The perennial focus on
good work ethics maintained by Mrs. Shobha Choksey has helped induce a high
level of motivation among the young team seen in Shobha Shringar Jewellers to
make jewels that are traditional symbols and serve as perfect endorsement of
unforgettable occasions and anniversaries.
Started
as an individual lead business, in a short span of 30 years, today the brand
employs more than 100 people where almost 70 people work in the manufacturing
division and the rest of the 30 are handling retail related operations.
The journey began in
1970s when Mrs Shobha Choksey, one of the first woman jewellers, started
creating exquisite pearl and silver jewellery from home and selling them via just
word of mouth. Gradually, due to her ingenuity and enterprising nature she
carved a niche for herself in a family legacy driven industry. Her meteoric
rise under such circumstances clearly reflects the brilliant acumen she
possesses.
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