GJ Town India

Showcase jewellery design talent… DPA ties up again with LFW! Lakmé Fashion Week (LFW), India’s biggest fashion stage, in collaboration with the Diamond Producers Association (DPA), has once again announced an enthralling opportunity for the nation’s budding diamond jewellery design talent. The second edition of ‘The Real Cut’ is a platform for aspiring diamond jewellery designers to collaborate with the best of contemporary fashion, giving winners a once-in-a-lifetime opportunity to showcase their designs along with leading fashion labels at the much-awaited LFW 2019 Winter Festive. This collaboration underscores the fact that diamonds only enhance the beauty of couture with their timelessness. Owing to the success of the last edition of ‘The Real Cut’, the latest LFW edition takes this unique partnership a notch higher. The contest is open to diamond jewellery designers associated with leading jewellery brands across India, who have been creating masterpieces

Six to rock for the first time at LFW Summer/Resort 2019 Diamond Producers Association (DPA)   in association with Lakmé Fashion Week (LFW) announced winners of ‘The Real Cut’, a platform which will bring together emerging Diamond jewellery designers from iconic jewellery brands to define the trends of the future while drawing on their inspiration from billion-year-old diamonds. Shazia Motiwala of A.S Motiwala, Bhavana Jhakia of Om Jewellers, Rupam Singhal of Orra, Akshita Garg of Chiripal Jewellers, C. Raghu of Kirtilals and Rajeshwary Singh of Senco,emerged as the final winners of the programme. The Real Cut will give these winners an opportunity to showcase their work at Lakmé Fashion Week Summer/Resort 2019 with designer labels Rara Avis by Sonal Verma, Verandah by Anjali Patel Mehta, and Saaksha & Kinni by Saaksha Bhat and Kinnari Kamat. The six winners were handpicked by an esteemed panel of judges from diverse backgrounds of the jewelry and fashion frate