The Real Cut 2.0 announced!
Showcase
jewellery design talent…
DPA
ties up again with LFW!
Lakmé
Fashion Week (LFW), India’s biggest fashion stage, in collaboration with the
Diamond Producers Association (DPA), has once again announced an enthralling
opportunity for the nation’s budding diamond jewellery design talent.
The
second edition of ‘The Real Cut’ is a platform for aspiring diamond jewellery
designers to collaborate with the best of contemporary fashion, giving winners a
once-in-a-lifetime opportunity to showcase their designs along with leading
fashion labels at the much-awaited LFW 2019 Winter Festive.
This
collaboration underscores the fact that diamonds only enhance the beauty of
couture with their timelessness. Owing to the success of the last edition of
‘The Real Cut’, the latest LFW edition takes this unique partnership a notch
higher.
The
contest is open to diamond jewellery designers associated with leading
jewellery brands across India, who have been creating masterpieces over the
past three to eight years. The diamond jewellery designers must creatively
express the ideation and mastery behind their novel work. Winners will be
chosen by an eminent jury panel, which will evaluate them on parameters ranging
from quality, innovation, marketability to originality and ability to take
their business to the next level.
Richa
Singh, Managing Director-India, DPA, said: “Every woman has a special connection
with her jewellery, especially her diamonds. After a successful start at the
LFW Summer Resort, we are delighted to take our partnership to the next level
with the second edition of ‘The Real Cut’.
We
realized that there is so much talent in our industry that doesn’t get the
recognition they deserve, and we are once more looking for prolific diamond
jewellery designs that will complement prêt wear collections by the country’s
leading fashion design labels. It is the perfect opportunity for young diamond
jewellery designers to celebrate this billion-year-old miracle of nature and
display the integral role they can play in everyday wear fashion. I am excited
to see the range of designs this season.”
Jaspreet
Chandok, Vice-President and Fashion Head- IMG Reliance, said: “We are thrilled
with the association as it opens the doors for the entire diamond jewellery
design community to interface with the Lakmé Fashion Week. It also provides
young talent in an allied industry the leverage of the premier fashion event in
the country and we hope some of our discoveries make a major mark in the
industry going forward.”
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