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  Natural Diamond Council Partners with  Lakmé Fashion Week’s First Ever Digital Season! Brings to the fore exciting content to celebrate the festive season!   The Week ran through October 20 to 25, 2020   The National Diamond Council (NDC) continues its association with India’s premier fashion platform, Lakmé Fashion Week (LFW), to support its first ever digital-first season-fluid edition that ran through October 20 to 25, 2020 with the NDC aims to strengthen its offers through the third season of its partnership with Lakmé Fashion Week.   NDC’s digital platform aimed the go-to digital publisher for innovative content, covering all that’s new and exciting in the industry positioning natural diamonds as aspirational and a luxury, making them perfect for celebrating life’s real moments and bonds. With that in mind, NDC supported Lakmé Fashion Week and shared exciting content from the world of luxury and fashion for its consumers. It unravels the unique place and love for diamond

  For Moments Like No Other, the new campaign!   Update 2: The Natural Diamond Council (NDC) says, we are excited to announce actress Ana de Armas as our Global Ambassador fronting Only Natural Diamonds first-ever global advertising campaign, For Moments like No Other!   The campaign also marks a number of other firsts for the Natural Diamond Council (NDC), 1: the first celebrity-fronted campaign for the diamond category, 2: the first campaign dedicated to NDC’s “Only Natural Diamonds” platform and 3: the first marketing initiative by the NDC to showcase such a diverse roster of jewelry designers that work with natural diamonds in innovative and modern ways! Ana de Armas is a rising Hollywood star. She’s following her Golden Globe nominated performance in Knives Out with a starring role as Bond Girl, Paloma, in the upcoming James Bond blockbuster, No Time To Die.  Ana shines throughout this multipart campaign that celebrates beautiful natural diamond jewelry and its significance ac

https://youtu.be/W2dbm2x3DwU?t=21 DPA collaborates with the industry to create a new occasion for diamond purchase The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, is working with stakeholders in the industry to create a new occasion for diamond purchase. Through consumer research, DPA discovered that 39% of Indians consider the birth of a child to be an auspicious occasion for purchase of jewellery. Basis this insight, the idea was to create an occasion specific and unique to diamond jewellery gifting and purchase. The birth of a child is perhaps the most authentic, precious and rare moment for any couple, as it is the day their bond strengthens further with parenthood. Only a gift that is as real, rare unique and precious as a diamond can commemorate the journey of this couple as they become a family. A diamond has many parallels to this celebration of life and hence DPA’s vision of “Celebrati

Real is Rare. Real is A Diamond! The Diamond Producers Association (DPA) an international alliance of the world's leading diamond mining companies launched their integrated marketing campaign ‘Real is Rare’ in Telugu. The ‘Real is Rare’ campaign focuses on celebrating the precious moments which mark the journey of a relationship between a couple. Following a comprehensive research, DPA arrived at a key insight – while couples tend to celebrate anniversaries and birthdays as milestones, there are other unrecognised moments of bonding & intimacy that form the foundation of their relationship. These moments are unique and rare to each couple and deserve to be acknowledged. Taking inspiration from these real stories, DPA’s “Real is Rare. Real is A Diamond” campaign offers a compelling narrative by recreating such relatable moments between a couple. Featuring Telugu cine actor and winner of Bigg Boss Telugu season one Siva Balaji and his wife Madhumita, th