GJ Town India

  Understanding diamonds affordability & desirability Demand for diamonds over the long term is influenced primarily by affordability, which is closely linked to key economic fundamentals such as the growth of GDP and PDI. Additionally, the desirability of diamonds, both within the jewelry sector and relative to other nonessential goods and experiences, plays a significant role.  Historical data shows a close correlation between the demand for luxury goods, including diamonds, and real GDP and PDI. Affordability will continue to be supported in the long term by GDP and PDI expansion. However, a closer examination by country reveals a more nuanced picture. In the US, diamond demand has recently been somewhat stronger than PDI growth would indicate.   The natural diamond sector was notably robust after Covid-19 restrictions eased, benefiting from a rebound in weddings (a 12% increase in 2022 over the long-term average) and a heightened emphasis on emotional gifting and self-reward. 

  Positioning Luxury & Jewellery!   Luxury and Luxury Jewellery both have a wide meaning, very subjective and can have different perceptions from individual to individual, Jewellery itself is considered as luxury if you compare with any other product segment, said Rajendra Jain, Managing Director, India-Swarovski. He shared his view further! “I will share my personal broader perception of luxury and luxury Jewellery through my experiences and my journey of life.”  Luxury to me has some touch points first it has emotional and sentimental connect, brand value, Quality & innovative designs with story and monetary Value!   Luxury Jewellery can be diamond jewellery, colourstones jewellery, Jadau Jewellery, Pearl Jewellery, Swarovski Jewellery and so on… but it makes it luxury Jewellery when it has an emotional connect, one feels pride in wearing it, fulfils one’s desire and dream, brand value that creates trust, attracts   with the quality & innovative designs and has monetary

eCommerce in Asia by Sotheby’s and Jing on March 29 Sotheby’s and Jing Daily bring together global thought leaders in the luxury industry for The Future of luxury: eCommerce in Asia, a conference held in Hong Kong. Expert speakers from LVMH, Équité, Tencent, Azoya International, McKinsey, Farfetch and others, addressed on various topics. Key focus remained on the area of, 1: How to win, serve and retain digitally savvy luxury consumers, 2: The top risk luxury brands are making online, 3: China’s soaring cross-border eCommerce market, Challenges Artificial Intelligence will raising for luxury brands! Contemporary artist Daniel Arsham will also lead a special keynote session on the collaboration between luxury marketers and cultural content providers. “Asia has long been a driver of the luxury markets and understanding buyer behavior and the opportunity in the region is critical for future growth,” commented Laurence Nicolas, Sotheby’s Global Managing Director, Jewel