CaratLane launches The Nudge – Chapter 2

Featuring CaratLane’s 400+ engagement ring collection CaratLane, India’s leading omni-channel jewellery brand, has unveiled the second phase of its ongoing proposal campaign series with a new film titled The Nudge. Conceptualised by BBH India, the film is built on a powerful emotional insight—men often procrastinate when it comes to commitment, and sometimes, all they need is a gentle nudge to act. The second chapter in its proposal campaign series, this heartfelt film encourages men to embrace commitment before it’s too late. Featuring rings from CaratLane’s 400+ engagement ring collection , and the special 73 faceted CaratLane The second chapter in its proposal campaign series, this heartfelt film encourages men to embrace commitment before it’s too late. Featuring rings from CaratLane’s 400+ engagement ring collection , and the special 73 faceted CaratLane Gulnaara, the brand film is a refreshingly real and heartfelt story. It reimagines the act of proposing n...