Brand identity advanced
Evergreen
palm tree monogram to keep together
the
age-old patrons and new millennial customers of
the
brand with trust and transparency!
Progressive
Jewellery house Karan Kothari Jewellers has advanced on its quest for
excellence by unveiling a new brand identity at their Dharampeth outlet in
Nagpur. The
prestigious event was graced by Mr Pradeep Kothari, Director and spokesperson
of Karan Kothari Jewellers, the age-old patrons and new millennial customers of
the brand. The logo was unveiled by the loyal customers Ms Shubha Markare, Ms Sulochana
Gaikwad of Karan Kothari Jewellers.
The
most popular jewellery house in Vidarbha area, Karan Kothari Jewellers has
always imbibed elements of eternity in its jewellery and customer service
alike, with its evergreen palm tree monogram representing everlasting opulence.
This
44-year-old jewellery house has expanded from a single store to a 15,000+ sq.
ft. retail space across 4 of its showrooms in Nagpur and Chandrapur, all by
staying true to key traditional and timeless virtues of trust and transparency.
With a motto of adapting to changing customer demographics and taste, the brand
has now upgraded its corporate identity in its logo.
Retaining
traditional values, Karan Kothari Jewellers’ latest palm tree monogram is a
modish take on its inherent qualities. The brilliant colour play from dark to
lighter shades signifies the transition in the brand positioning from focusing
on traditional jewellery and techniques to modern trinkets, technology and
innovation, while the centralized monogram shows the resolve to keep heritage
and fashion in harmony, stay pure in its approach and create classic, authentic
jewellery pieces.
“Being
a progressive company, it is important that our ideology is reflected in all
the things that we are and that we do. We believe our traditional approach and
incredibly loyal clientele deserves a progressive jeweller who is modern where
it counts (design) and traditional where it matters the most (trust and
transparency).
Even
more so, the millennial customers demand more – not just the product but also
world-class service and an experience which in itself narrates a story, not
just the product,” said Mr Pradeep Kothari, Director, Karan Kothari Jewellers.
On
popular demand from trade partners and customers alike, Karan Kothari Jewellers
has crossed yet another milestone in their journey with their new corporate identity
that branches ahead to its modern ideology while effortlessly retaining the
legacy of trust, prosperity and heritage.
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