Bengaluru witnesses new store
Jewelry
designer Sangeeta Boochra, known for her bespoke fine jewelry pieces, has
unveiled a new store in Bengaluru. Global Jewellery Brand Sangeeta Boochra -
known for being one of the oldest silver jewelry brand is set up in 1897 by
Seth Kistoor Chand Boochra as a silver manufacturing unit.
The business grew
into a jewellery brand when it was taken up his son Lalit Kumar Boochra in
1961, with multiple labels under its umbrella.
With
40 stores across India and around the world, the aesthetic of the brand is a
clever balance between ethnic and contemporary designs. The brand manufactures
and retails Traditional, Tribal, Contemporary jewellery studded with Precious
and Semi-precious gemstones, made in pure sterling silver since 1897.
Sangeeta
Boochra travelled extensively into the interiors of India, met the master
craftsmen, artisans and convinced them to work for the brand and upliftment of
art, culture, and kaarigari of rural India.
They
worked with an aim to bring the Indian jewelry on the world map; therefore as a
result wherever they exhibited around the globe they always travelled with
their craftsmen and made them the front face. It is arguably the most well-known
and recognized, respected jewelry brand from Jaipur, India and it is even
popular brand amongst the Celebrities like Shilpa Shetty, Vidya Balan and face
of new age Alia Bhatt, Janhavi Kapoor and many more well-known Influencers,
Stylists and the fashion addicts.
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