PGI India presented PlatAfrica 2018 designs!
Design
theme,
Blessings
of love celebrated!
Platinum
Guild International (PGI) - India is proud to present the winning designs of PlatAfrica
2018-a jewellery design and manufacturing competition. Presented by the world’s
leading producer of the precious metal Anglo American Platinum, in
collaboration with Metal Concentrators and PGI India, this is Plat Africa’s
19th edition.
The
prestigious competition is open to student, apprentice and professional
jewellers in South Africa to promote innovation and technical expertise in the
design of platinum jewellery.
Inspired
from young women of today this year’s design theme “Blessings of love” celebrates
the young women as she navigates her way in pursuit of an equal society. All under the blessing of her parents. The
parental blessing focusses on a brighter future, the realisation of the child’s
dreams and aspirations and her parent’s desire for a life filled with happiness
and love.
Significant
milestones in her life like graduation, first job, etc are often made memorable
with an everlasting gift of jewellery. The contestants were challenged to
create a timeless piece befitting of an emotional milestone.
This
year’s theme looked to emphasise the rarity and strength of both platinum and
her wearer through modern but timeless design, showcasing no more than two or
three simple elements of the highest quality production, through three broad
design categories namely; 1: Nature’s Spirit, 2: Modern Feminine & 3: Cultural
Confluence!
The
winning designs at Plat Africa 2018 were contemporary with a beautiful story
celebrating platinum’s finest attribute – love. Taking the first place were: Ms.
Nicky Bottcher from the professional category with her piece themed ‘Universal
Love’ & Ms. Callen Jade from the student/apprentice category place for his
piece ‘Able to be’.
Runners
up were: Mr. Jefta Mtole (2nd) from the professional category with his piece
themed ‘From a Larvae to a Queen’ & Ms. Lonwaba Majola (2nd) from the
student’s category with her piece themed ‘Bell of Love’.
Speaking
on the occasion, Vaishali Banerjee, Managing Director-Platinum Guild
International, India, said, “It’s been a privilege to be associated with
PlatAfrica. This collaboration is a win-win for South African designers and PGI
India.
The
winners get to experience an international market integrated with the
recognition they receive and for us, it’s an opportunity to get disruptive new
thinking in platinum jewellery. This year the stories were deeply meaningful,
and the passion and love for the metal platinum is visible in every piece”.
Mark
Freed, Head of Market Development, Precious Metals, at Anglo American Platinum
Limited added, “PlatAfrica is more than just a competition. It is a platform
that hones designing skills and offers South African jewellery designers and
manufacturers a unique opportunity to learn to design for the global jewellery
market.
We
are in our 19th year, and this competition over the years has been able to
encourage and empower the local designers to broaden their vision and develop
their talent to meet international market demands. We greatly value PGI India’s
support in furthering this development by giving these contestants exposure to
the Indian jewellery industry”.
The
judging process was managed independently of the management of the awards to
ensure a balanced, fair and objective judging assessment. Moreover, an
Anglo-American Business Assurance Services oversaw the adjudication process to
ensure transparency.
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