Sarine marketing campaign
Sarine
Diamond Journey Japan!
Sarine
Technologies announces that New Art Cima Ltd. is introducing the Sarine Diamond
Journey as a centrepiece of its new marketing campaign and consumer experience.
The
Sarine Diamond Journey focuses on the story of the diamond from its origin and
rough structure until its final polished form. The provided graphic and video
depictions provide today's consumers with a unique experience and the full
transparency they seek from a respected brand in an intuitive format.
The
diamond's actual transition through its various stages of cutting, shaping and
polishing is chronicled with actual visual imagery captured throughout the
manufacturing process by Sarine's cutting edge systems. Sarine's provenance
offering is unique in that only it is able to accurately and efficiently
provide true high-quality information directly derived from the actual
technology utilised during the various processes involved in the manufacture of
the more than 55 million diamonds created using our advanced systems annually.
In
addition, New Art Cima is also introducing Sarine's latest exciting enhancement
to the Sarine Diamond Journey-the 3D-Origin. The 3D-Origin is an accurate
3D-printed model of the specific rough stone from which the documented polished
diamond was derived, as modelled by Sarine's actual systems utilised in its initial
analyses stages.
The
3D-Origin provides the consumer with a whole new level of understanding of just
how complex and sophisticated the painstaking process of creating their unique
natural gem really was. The 3D-Origin is a unique ability provided only by
Sarine's copyrighted IP.
New
Art Cima which established the successful semi-order bridal ring business model
twenty five years ago was the first retailer to adopt the Sarine Light grading
reports in 2013, has been growing rapidly over the past few years. New Art Cima
is currently the leading bridal diamond jewellery retailer in Japan, and is
aiming to continue its growth and dominance by continually leveraging Sarine's
cutting edge innovations, to which it attributes part of its success. New Art Cima
will initially offer The Sarine Diamond Journey in its Exelco Diamond brand
stores.
Mr.
Shiraishi, President of New Art Cima said, “New Art Cima is proud to be the
trend setter in bridal diamond jewellery in Japan. We strongly believe that the
Sarine provenance reports that we will now offer, in addition to the Sarine
Light reports, which we were the first to adopt in 2013, will provide our
customers with enhanced value and upgrade their shopping experience. We are
very excited about the 3D-Origin, as we are confident that it too will be an
important layer in our offering, as it will provide an experience never seen
before.
Mr.
Shiraishi added, "We are happy that we have found a strategic partner in
Sarine that continuously introduces new high quality innovative solutions for
diamond retailing. We have clearly benefitted from this relationship and we
believe that by now being the first retail chain worldwide to offer the Sarine
Diamond Journey, greatly enhanced by the new 3D-Origin, we will maintain our
brand's leadership and differentiation."
David
Block, the CEO of Sarine, commented, "We are again honoured that New Art
Cima has chosen our new traceability solution and the just devised 3D-Origin for
its esteemed Exelco Diamond brand. We believe our mutually beneficial
relationship these past six years has demonstrated that we are committed to not
only fully support our customers with their current endeavours, but also
continuously provide them with new solutions that add significant value."
Mr.
Block added, "It is indeed gratifying to hear that our light performance
grading reports have helped underpin New Art Cima 's dramatic growth, and we
will make every possible effort to ensure that New Art Cima will similarly
benefit from the our provenance reports as well. I believe that consumer
recognition of the intrinsic value of verifiable diamond sourcing, at its
different layers, will increase, and demand for it will grow significantly, as
it is at the forefront of today's consumers' concerns for responsible
sustainable economics.
Clearly,
Sarine is uniquely positioned to fulfil this demand, as its technology's
presence throughout the entire diamond value chain is key to the provision of
high quality accurate verifiable information that is required for true
traceability."
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