Swarovski presents trend direction!


Gem Visions Autumn/
Winter 2019/20 trend revealed!

On Monday 15th April 2019, Swarovski Gemstones India organized Gem Visions Trend Direction – Autumn/ Winter 2019 presentation at JW Marriott Sahar, Mumbai exclusively for their branding partners. Ms. Karin Hoellhuber a trend expert from Swarovski Austria was invited to present the upcoming trends and style for the coming season.

Swarovski Gemstones, the prestige brand for genuine gemstones and created stones, launched its new Gem Visions trend book for Autumn/Winter 2019. This lively, magazine-style publication provides all the essential insight from the industry-leading Gem Visions trend and design service. Inside you will find in-depth, authoritative research and analysis of global megatrends alongside our projected design directions presented in context with influences, icons and inspirations.

The trends and themes captured in Gem Visions are intended to ignite innovation, stimulate imagination and unleash creativity. The extensive research done, foresightedness of preparedness was exemplary which made the event a grand success and the attendees were delighted to take back abundance of knowledge shared during the trend presentation.

The entire venue was themed creating a night sky and intricate details in the display left the brand partners mesmerized. The event also had an interesting twist to it with fun games and activities based on the various themes by Swarovski. Each one took back a message, a story, a thought, an inspiration or a memory with them.

Swarovski also launched a playful fascinating new Rainbow Blue color in Swarovski Zirconia adding the perfect shade of blue in color palette. Along with this Swarovski also added two new shades Dark Red & Green to its liquid family in Swarovski Zirconia.

Taking ahead the excitement Swarovski Gemstones also announced the 2nd edition of its GV Design Contest exclusively for its brand partners. Each partner would create jewellery with the newly launched Swarovski Zirconia colors keeping in mind innovations, themes, sell ability, wear ability and designs. The results will be declared in August 2019.

Valued Customers and Partners of Swarovski present for the event were, Sign International, Ramnarain & Co, Emerald Jewel Industry India, Surya Golds, RKR Gold, Veera Gold, Anmol Jewellers Hyderabad, Amy Exports and Imports, Tanvi Gold Cast, Zar Jewels, Senco Gold & Diamond, P N G Jewellers, Titan Company Ltd, Reliance Jewels, Blue Lotus Jewellery, Neptune Gold, RV Ornaments, Ascent Network, Essense, Pure Platinum Jewellery, Tiara Silver, The White Gold, Gunjan Jewels & Aman Ornaments.


About the books & themes:
Gem Visions Autumn/Winter 2019/20:
Moonlight Collage:
The Moonlight Collage theme for Autumn/Winter 2019 reflects the eclecticism we see in the jewelry world today, captured in three fantastical themes: Midnight Flowers, Cosmic Mythologies and Night Light. Within this inspirational mix, we embrace dark romance, mystical allure, the wonder of the cosmos, nocturnal nature, night-time in the city, neon lights and festive fireworks.

Midnight Flowers:
Flowers will never fail to inspire, and as the nights grow longer we find delight in the darker side of nature, uncovering a new chapter in floral design. We highlight red carpet blooms, flower tattoos, and petal designs; explore sustainable jewels and conscious luxury; and trace the trends in wedding adornment. In jewelry design, we predict hanging blossoms re-imagined as elongated earrings and bloom-like embellishments; intricate florals recreated in elaborate cocktail rings and pendants; and a growing trend for classic diamonds giving way to colored gemstones in engagement and wedding rings.

Cosmic Mythologies:  
The night sky has enthralled us for thousands of years, prompting fascination and inspiration in equal measure. We gaze up and see lunar orbs and celestial bodies, and we delve into astrology and mysticism. This cosmic world inspires star-shaped motifs reworked in constellations; stars and crescent moons combined in a celebration of the night sky; spherical or disc-shaped designs orbited by delicate stones; and fascinating design notes, such as ‘floating’ stones, moving parts, invisible settings and ‘window’ effects, such as the beautifully intriguing Jewel rope, exclusively brought to the market by Swarovski.

Night Light:
There is undoubtedly something magical about night-time in the city. We explore expanding megacities and life after dark; uncover glow in the dark jewels, neon lights and pyrotechnics; and highlight superstitions and celebrations for the festive season around the world.

For winter romance, we spotlight the lips-shaped Swarovski Zirconia Kiss Me Cut. As New Year celebrations ring out around the world, we predict fireworks and confetti captured in clusters and sprays of colorful gems. Meanwhile, we see neon lights inspiring vivid and expressive designs brought to life with brightly colored metals and bold-hued stones.

Swarovski Genuine Gemstones And Created Stones – Cuts
Alongside our trend analysis for Autumn/Winter 2019/20 is our exciting range of created and genuine gemstones in a variety of cuts and colors to cater for any design vision.
The five-sided Violet Cut and Pentagon Cut in Swarovski Zirconia lend themselves to cosmic themes.

Our wide selection of Round Cuts in various genuine and man-made materials are perfect for ‘good luck’ jewelry for the year ahead.

The stunning Heart Cut taps into the trend for romantic rings, while the plethora of different precision-cut stones can be combined to create explosive designs inspired by fireworks.
For petal and flower-inspired designs, look to Swarovski Zirconia Leaf Cut and Swarovski Zirconia Bloom Cut.
We also shine a light on ‘gem-architecture’, and the master cutting at Swarovski that has revived classic cuts, including Pear, Marquise and Baguette, for contemporary design.


Swarovski Genuine Gemstones
And Created Stones – Colors

Swarovski Genuine Sapphires and Swarovski Genuine Rubies match the growing trend for deep, saturated colors, while classic jewel tones in Swarovski Genuine Topaz and Swarovski Zirconia also offer this night sky allure.

The brand-new Swarovski Genuine Topaz Royal Blue color unfolds its rich shades like the opulence of deep blue velvet and instantly reminds of the finest blue sapphires. For a contemporary take on jewel shades, opt for deep purple tones, such as Swarovski Genuine Topaz in Violac and Swarovski Zirconia Fancy Purple.

For contrasting monochrome, combine Swarovski Black Spinel with Swarovski Zirconia in White and if you are creating round-shaped ‘good luck’ jewelry, choose Red, Blazing Red or Red Dark shades for added symbolism.

Golden shades bring warmth and cheer for the celebratory season, with Swarovski Genuine Topaz in Misty Rose, Peach and Honey and Swarovski Zirconia in Fancy Champagne leading the way into the New Year.

A short glimpse at the key messages of the season and matching gemstone materials, cuts and colors can be explored in greater detail at: https://www.swarovski-gemstones.com/trends/Moonlight_Collage.en.html  

Mr. Rajendra Jain, MD Swarovski Gemstones India said “Swarovski Gemstones India organized Gem Visions 2019 seminar at JW Marriott Sahar, Mumbai exclusively for their branding partners. Ms. Karin Hoellhuber a trend expert from Swarovski Austria was invited to speak on future trends and design directions that provides trend forecast up to 18 months in advance and offers an essential insight into the upcoming design trends and directions, which will later influence the international market. We also offer comprehensive advice and guidance on future trends and design directions.”



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