Bollywood Tout Silver-Based Paint

A campaign for

antibacterial, silver-based product

Two of Bollywood’s most popular movie stars — Deepika Padukone and Ranbir Kapoor — who were once an item, are back together in a campaign for antibacterial, silver-based paints called Royale Health Shield, manufactured by Asian Paints.

The reunion of the on-again, off again couple has been the source of many tabloid-type stories, and their video commercial for the antibacterial paint has gone viral.  The film shows Kapoor choosing the wall color for his renovated home. He asks Padukone for advice and she responds that any color will do as long as it is paint with antibacterial powers.

In a prepared statement, Amit Syngle, COO, Asian Paints Limited said, “We are beyond excited to launch this new film with Deepika Padukone and Ranbir Kapoor. It is for the very first time that they are coming together to launch our brand campaign to advocate the best of what our brand has to offer.

Today’s consumer is more aware and believes in making healthy choices that are safe and hygienic, especially when it comes to their homes. Asian Paints Royale HealthShield is one such healthy choice for a consumer to make to ensure their walls are bacteria-free. This revolutionary paint contains silver ion technology, as recommended by the Indian Medical Association (IMA), making it the first such paint brand to receive this distinction.”