Leading with confidence!
DBGIS
is research into
diamond
synthesis!
Recently
Jonathan Kendall, President, De Beers Group Industry Services inks & says in
my last blog post I discussed how vital confidence is if you are to succeed at
any and all stages of the diamond value chain, and to maintain confidence
requires expertise, innovation and hard work.
In
the diamond sector, this has never been truer than it is today. Across the
industry, experience and knowledge are vital for diamond businesses when it comes
to retaining the confidence of customers. A central part of maintaining this
confidence, and a key area of focus for us at De Beers Group Industry Services
(DBGIS), is research into diamond synthesis and the development of equipment
that can reliably and consistently detect synthetic diamonds and ensure they
are not misrepresented as natural diamonds.
And
because we’ve been working on this for almost three quarters of a century the
synthetic diamond detection machines that we at DBGIS produce are not only some
of the best available on the market but also designed to be prepared for
unknown eventualities.
A
good example of how our expertise and experience allows us to be ready when
challenges arise was the Gemological Institute of America’s (GIA) recent report
that it has discovered a “hybrid diamond”, where a layer of synthetic diamond
is added to a natural diamond. Despite it being thought that this “hybrid
diamond” was a new variety not yet seen on the market, it was a De Beers Group
DiamondView machine that detected it.
This
was no coincidence. We have been developing insight and understanding into all
parts of the diamond industry for more than a century, and working to ensure we
can support the industry’s needs through our services as a result. This has
allowed us to deal with today’s challenges while being prepared for those of
tomorrow.
This
was recognised in September of last year when we were honoured to win the
Industry Innovation of the Year for our SYNTHdetect™ synthetic diamond
screening device at the JNA Awards. Then, earlier this year, we received the
results from the testing of all four of our synthetic diamond detection
machines, DiamondSure, AMS2, SYNTHdetect and DiamondView.
They
were tested as part of the Diamond Producers Association’s Project ASSURE – a
new initiative focused on testing the performance of synthetic diamond
detection machines in a consistent and transparent manner, and involving the
use of a core sample of 1,000 diamonds, 200 synthetic diamonds and 200 diamond stimulants.
The
results were exemplary for our technology, which I’m delighted to say came as
no surprise as we devote so much time, money and experience to ensuring we are
prepared for any eventuality.
All
four verification instruments gave a zero per cent false positive rate, meaning
no synthetic diamonds were misidentified as natural diamonds. All four also
either identified or referred 100 per cent of synthetic diamonds for further
testing, in line with their intended functionality. DiamondView achieved 100
per cent accuracy and a zero-referral rate and the AMS2 and SYNTHdetect
instruments referred less than 0.75 per cent of natural diamonds for further
testing.
These
reassuringly predictable results are the outcome of our unceasing focus on
meeting our customers’ needs and protecting the inherent value of natural
diamonds. These achievements have only been made possible because of the
commitment and determination that my colleagues have demonstrated over decades,
and I am confident that with the outstanding team we have in place, we will
continue to play a leading role in meeting the industry’s needs when it comes
to the fifth C: confidence.
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