Roadster Go store launched!
Myntra
unveils
New
store in Bengaluru
Myntra’s
franchisee launched a new store for Roadster – one of the most popular and
leading outdoor lifestyle brands in the country. Called ‘Roadster Go’, the
offline store is located at Vega City mall in Bengaluru and inherits the legacy
of brand Roadster’s hi-tech fashion omni channel experience, which is the first
of its kind in the country.
Roadster
launched the first ever ‘Roadster Go’ store at Mantri mall in Malleshwaram in
2018, introducing visitors to a slew of technological innovations to enhance
customers shopping experience and bringing online and offline experiences under
one roof. Spread across an area of 3200 sqft, the new ‘Roadster Go’ store is
the biggest store for the brand. As a 100% RFID (Radio-frequency
identification) enabled store, shoppers will be able to pick up their favourite
products without any assistance, discover real time online prices and do a
self-checkout in 30 seconds, making it smarter, faster and seamless.
The
RFID enabled digital screens at the store offer shoppers detailed information
about a particular product when held up against it; shoppers will be able to
discover all the product features on models wearing them (studio images)
including fabric, washes, suitability to body type, color matching,
availability of size and more.
Customers will be able to buy all the products
at real time online prices which they can discover on the digital screen when they
hold the product up against it. They can also initiate a 30 second
self-checkout by placing all the products in the RFID tray which will capture
product details and display the bill on the screen, which can be paid using a
debit/credit card, upon confirmation, eliminating the need for scanning
individual products or removing security tags from each garment.
Shoppers
can experience all these functions and more, requiring no intervention from
staff at the outlet, unless requested for. Speaking on the occasion, Amar
Nagaram, Head, Myntra Jabong, said, “Roadster has shown how fashion and
technology, when integrated, create unique experiences that take offline
shopping to a new level. As a pioneer in omni-channel fashion, Myntra is
committed to strengthening its offline presence through a franchise model and
offer new experiences to engage customers and make shopping fast and seamless
through technology.”
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