Father’s Day to worth $16bn in US
Father’s
Day Spending
Expected
to Reach All-time High
Americans
are expected to spend more than ever on gifts for Father’s Day this year,
according to the National Retail Federation’s annual survey conducted by
Prosper Insight & Analytics. Total spending for the holiday is estimated to
reach $16 billion, up from last year’s $15.3 billion.
“Fathers,
husbands and sons can expect to feel the love this Father’s Day,” NRF President
and CEO Matthew Shay said. “Over the past decade, spending on Father’s Day
gifts has increased significantly. Retailers are ready with gifts that will
have no problem impressing dad.”
Father’s
Day spending has grown 70 percent, approximately $6.6 billion, since 2009. The
biggest drivers of Father’s Day spending are growth in spending by consumers
ages 35-44, and spending on clothing, special outings and gift cards. This
year, 75.9 percent of people plan to celebrate and are expected to spend a
record $138.97, up from last year’s $132.82, and up from $91 in 2009.
Consumers
ages 35-44 plan to spend the most at an average $197.66, over $100 more than
this age group spent 10 years ago. Men planned to spend the most for Mother’s
Day this year and are also likely to spend more than women for Father’s Day at
$160.74 compared with $118.29.
“It’s
important to consumers of all ages that their gift for dad is unique and
creates a special memory,” Prosper Vice President of Strategy Phil Rist said.
“For example, subscription box services have become a popular unique gift
option, particularly among younger consumers.”
When
searching for the perfect gift, 39 percent of consumers will head to department
stores, 34 percent will shop online, 24 percent will shop at a discount store,
23 percent at a specialty store, 11 percent at a specialty clothing store and 2
percent via catalog. Over half (57 percent) of smartphone/tablet owners plan to
use their device to assist in Father’s Day gifting decisions, with 38 percent using
their mobile device to research products and compare prices.
More
than half of those surveyed plan to buy for their fathers or stepfathers (53
percent) while others will shop for their husbands (27 percent) or sons (9
percent) among other dads in their lives, the survey of 7,591 consumers was
conducted May 1-9 and has a margin of error of plus or minus 1.2 percentage
points.
Comments
Post a Comment