Trends to shape India’s luxury jewellery market

 

How consumers are approaching luxury jewellery! 

Jignesh Mehta, Founder & Managing Director, Divine Solitaires ink about, Trends that will shape India’s luxury jewellery market in 2025! India is looking at jewellery purchases with a brand-new perspective! What was once driven by tradition and weddings is now being bought to express a personal style statement, as an investment, an even as a reflection of one’s individuality every day! 

The country’s young, aspirational, financially independent generation of jewellery buyers are at the forefront of this shift as they see premium luxury not just as a symbol of wealth but as an expression of their values, achievements, and lifestyle. 

At Divine Solitaires, we’ve been closely tracking these evolving preferences and behaviours over the years and what truly excites us is how consumers are approaching luxury jewellery—more thoughtfully, more personally, and more purposefully than ever before. 

Here’s what we feel will shape India’s luxury jewellery market in 2025:  

1: Growing economy = growing aspirations: India’s economy is thriving an, and that means a growing appetite among its people for all the finer things in life—including luxury jewellery! Higher disposable incomes are being spent on buying precious timeless pieces that reflect both emotions and achievements. 

What’s exciting is that this demand for gold and diamond jewellery is no longer just limited to big cities. Smaller towns and emerging cities are fast becoming new hotspots, proving that aspirations have no boundaries!  

2: Investment + an anecdotal story: When times are good, what better than investing in jewellery for a rainy day? During uncertain times, there’s comfort in investing in something real and lasting—like gold and diamonds but why not make the purchase special by bring home a precious gem on an auspicious day, a birthday or a milestone? Solitaires, rare cuts, and certified pieces not just seen as adornments today but as investments with an anecdotal story. They are assets that grow in value and hold memories of a lifetime.  

3: Brands epitomising quality and integrity: Buyers today make informed decisions no matter what they buy! When it comes to precious jewellery, they only trust brands that stand for quality, integrity and transparency. Buyers walk into stores today buzzing with questions to   know what they’re paying for, where their diamonds come from, and whether it’s truly worth it. That’s why branded jewellery—with its certified quality, transparent pricing, and responsible sourcing—is the preferred choice.  

5: New love for global designs and modern craftsmanship: While nothing can beat the intricate handiwork of our traditional craftsmen still the preferred choice for most Indian weddings, buyers today want to explore and experiment with global trends, contemporary designs, and minimalist aesthetics in their daily lives. Travel, social media, and exposure to international luxury trends have widened the horizon. What’s interesting to see is how buyers are now blending modern pieces with their cultural roots—creating a completely new fresh aesthetic.

6: Millennials and Gen Z redefining Luxury: The younger generation is truly changing the game. For them, buying jewellery isn’t just about ticking off a tradition or buying something so exquisite, it needs to be stored in a locker! 

They are buying luxury jewellery as a form of self-expression and owning a piece that mean something deeply personal to them. They’re leading the way when it comes to choosing customisation and authenticity over just price tags.  

7: Authenticated jewellery leading to confident purchases: Brands that prioritise transparency, mandatory hallmarking and certification of their gold, diamonds and other precious gems are making jewellery purchasing safer for buyers boosting their confidence for repeat buys. In our experience when a customer feels secure, they leave the store with confidence to return.  

8: The experience matters as much as the jewellery itself: Luxury today isn’t just about the product but more about how the experience makes you feel. That’s why we’re seeing a rise in experiential retail—personalised service, curated collections, and digital experiences that make buying jewellery from start to finish even more memorable. Whether it’s a virtual consultation, trying out designs online, or walking into a boutique that feels like a celebration of craftsmanship—customers now expect, and deserve, an experience as special as the jewellery they’re choosing.  

The future of India’s luxury jewellery market promises growth, opportunity and innovation. To experience luxury that’s personal, meaningful, and made to last—explore our exclusive collection at our website.