GJ Town India

Synthetic, Laboratory-Grown Diamond Truths: Eco/Environmental Claims! Recently the Diamond Producers Association (DPA) launched an expanded offering of educational assets; Asset mix includes videos, photos, infographics and in-store signage, at JCK Las Vegas, adding to the already robust set of materials available on the DPA trade portal. The new asset package includes a free social media asset library that will be expanded regularly to help retailers feed their digital channels with fresh, insightful and compelling content for consumers. The social media asset mix includes both static images as well as video assets which drive to the recently released Total Clarity platform. Out of the mix, here is the key view that is being carried with DPA infographics: 1: Most eco-claims made by laboratory-grown diamond (LGD) manufacturers are unsubstantiated and in violation of U.S. federal guidelines. Many LGD manufacturers claim their products are environmentally frien...

https://youtu.be/W2dbm2x3DwU?t=21 DPA collaborates with the industry to create a new occasion for diamond purchase The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, is working with stakeholders in the industry to create a new occasion for diamond purchase. Through consumer research, DPA discovered that 39% of Indians consider the birth of a child to be an auspicious occasion for purchase of jewellery. Basis this insight, the idea was to create an occasion specific and unique to diamond jewellery gifting and purchase. The birth of a child is perhaps the most authentic, precious and rare moment for any couple, as it is the day their bond strengthens further with parenthood. Only a gift that is as real, rare unique and precious as a diamond can commemorate the journey of this couple as they become a family. A diamond has many parallels to this celebration of life and hence DPA’s vision of “Celebrati...

Performance of Diamond Verification Instruments announced! The joint collaboration by the Diamond Producers Association (DPA) and Signet Jewelers – the ASSURE Program has published the results from the independent performance tests of Diamond Verification Instruments in the Assure Directory on diamondproducers.com/ASSURE. Through the Assure Directory trade participants can access objective and third party verified information on the relative performance of Diamond Verification Instruments and guidance on how to ensure that their business is protected from undisclosed laboratory grown diamonds.                 Jean-Marc Lieberherr, CEO of the Diamond Producers Association, said “Trade participants have a shared responsibility to disclose the nature of the product they are selling to protect the end consumer. Through the ASSURE Program we will support the diamond trade, from independent jewelle...

Diamond verification instruments Pass rigorous independent tests DVI received outstanding results De Beers Group Industry Services announced that all four of their diamond verification instruments (DVI) submitted for testing as part of Project Assure has received outstanding results. Project Assure is a joint collaboration between the Diamond Producers Association (DPA) and Signet Jewelers, with input provided by other participants in the diamond industry and gemmological laboratories, including De Beers Group. The project known as the Assure programme has published the results from the independent performance tests of the DVI in the Assure Directory on DPA web. Through the Assure Directory trade participants can access objective and third party verified information on the relative performance of Diamond Verification Instruments and guidance on how to ensure that their business is protected from undisclosed laboratory grown diamonds. De Beers Group Industry S...

Six to rock for the first time at LFW Summer/Resort 2019 Diamond Producers Association (DPA)   in association with Lakmé Fashion Week (LFW) announced winners of ‘The Real Cut’, a platform which will bring together emerging Diamond jewellery designers from iconic jewellery brands to define the trends of the future while drawing on their inspiration from billion-year-old diamonds. Shazia Motiwala of A.S Motiwala, Bhavana Jhakia of Om Jewellers, Rupam Singhal of Orra, Akshita Garg of Chiripal Jewellers, C. Raghu of Kirtilals and Rajeshwary Singh of Senco,emerged as the final winners of the programme. The Real Cut will give these winners an opportunity to showcase their work at Lakmé Fashion Week Summer/Resort 2019 with designer labels Rara Avis by Sonal Verma, Verandah by Anjali Patel Mehta, and Saaksha & Kinni by Saaksha Bhat and Kinnari Kamat. The six winners were handpicked by an esteemed panel of judges from diverse backgrounds of the jewelry and fashion f...

Attempt to identify, mentor Indian Diamond jewellery design talent! Registrations are open till January 17, 2019 As part of ‘The Real Cut’emerging Diamond jewellery designers associated with the country’s most iconic jewellery brands, will for the first time showcase their work at LFW in collaboration with emerging fashion designers! Building on its legacy as India’s premier fashion stage for upcoming design talent, Lakmé Fashion Week (LFW) in association with Diamond Producers Association (DPA) has announced a platform to discover and nurture emerging Diamond jewellery design talent. ‘The Real Cut’ will bring together emerging Diamond jewellery designers from iconic jewellery brands to define the trends of the future while drawing on their inspiration from billion-year-old Diamonds. The Real Cut will give these Diamond jewellery designers an opportunity to showcase their work at Lakmé Fashion Week Summer/Resort 2019 with designer labels Rara Avis by Sonal ...

Kristina Buckley Kayel MD to DPA North American division The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, announces the appointment of Kristina Buckley Kayel as Managing Director of its North American division.   Ms. Buckley Kayel, who assumes her new role on February 4, 2019, will be responsible for developing and implementing the DPA’s consumer marketing and communications strategy, with a focus upon the “Real is Rare. Real is a Diamond.” platform, as well as represent the DPA in local trades and organizations within North America. She will report directly to Jean-Marc Lieberherr, the Chief Executive Officer of the DPA.   Ms. Buckley Kayel’s unique background and extensive experience in strategic marketing, communications and digital leadership roles well positions Ms. Buckley Kayel to spearhead the DPA’s mission to restore, protect and promote the integrity and reputation of natural diamond...

Real is Rare. Real is A Diamond! The Diamond Producers Association (DPA) an international alliance of the world's leading diamond mining companies launched their integrated marketing campaign ‘Real is Rare’ in Telugu. The ‘Real is Rare’ campaign focuses on celebrating the precious moments which mark the journey of a relationship between a couple. Following a comprehensive research, DPA arrived at a key insight – while couples tend to celebrate anniversaries and birthdays as milestones, there are other unrecognised moments of bonding & intimacy that form the foundation of their relationship. These moments are unique and rare to each couple and deserve to be acknowledged. Taking inspiration from these real stories, DPA’s “Real is Rare. Real is A Diamond” campaign offers a compelling narrative by recreating such relatable moments between a couple. Featuring Telugu cine actor and winner of Bigg Boss Telugu season one Siva Balaji and his wife Madhumita, th...

The Diamond Producers Association (DPA) has announced that RZ Murowa Holdings Ltd, majority owner and operator of Murowa Diamonds Private Ltd (Murowa Diamonds), has joined the DPA, effective 1 July.  Murowa Diamonds operates the Murowa mine in Zimbabwe, which was purchased from Rio Tinto in 2015 and expanded significantly under its new leadership. Manit M. Shah, Chief Operating Officer of Murowa Diamonds, will join the Board of Directors of the DPA in September 2018. Mr. Shah has considerable experience driving business performance and managing international operations. Jean-Marc Lieberherr, CEO of the DPA, said “We are delighted to welcome RZ Murowa to the DPA and Manit to our Board of Directors.  The DPA will continue to play a vitally important role in the future of the diamond industry and broadening our representation and geographic reach will help ensure we maximise the positive impact we can have for the sector as a whole. We look forward to working closel...