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Platinum demand that grew 8% YoY in 2024

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  A young customer and generate incremental demand!   According to the World Platinum Investment Council (WPIC), global jewellery demand is expected to rise by 5% (+102 koz) year-on-year to 1,951 koz in 2024. Steady results for Europe in Q4 should bring about a 3% rise for the full year. The mass market and bridal sector have underperformed, due to such drivers as the slower uptake of lab grown diamonds than in the US, but the top end remains robust.    This might surprise given talk of weakness in China hitting the luxury brands, but it is the entry level ones that have suffered, with the very top (where platinum is more prevalent) proving resilient. North America is expected to see slightly stronger growth in quarter four as the above positive factors remain in play and as some  are expecting the start of an uptick in the engagement market.    Destocking is also no longer a negative, but the election cast a cloud over October sales. As ...

Tiffany artisans’ utmost passion, Bird on a Rock

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  Tiffany unveiled the first Bird on a Rock collection in 2023   Each Bird on a Rock brooch is created by a team of Tiffany artisans who bring years of experience and the utmost passion to their craft. More than eight artisans work together to bring a single brooch to life over the span of 50 hours, a testament to the spirit of exceptional craftsmanship that has defined Tiffany for nearly two centuries.   “In 2023, we unveiled the first Bird on a Rock collection : a full suite of designs inspired by the iconic brooch. With the new pendants, necklaces, rings, earrings and brooches, the signature bird comes to life, depicted in different stances and in flight, lending a sense of motion and surrealism like only Jean Schlumberger could” Said, Tiffany & Co. Now, again highlighted!  Tiffany unveiled the design at the Musée des Arts Décoratifs’ Jean Schlumberger retrospective in Paris. Its fame grows as it travels the world on exhibition.  Today, over 25 y...

#honourthe7 & celebrate MS Dhoni’s legacy

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  The Men of Platinum x MS Dhoni Signature Edition   As IPL 2025 electrifies cricket fans across the country, Men of Platinum unveils #HonourThe7, a powerful tribute to MS Dhoni, an icon whose resilience, leadership, and composure have defined an era. This fan-driven initiative transforms admiration into action, inviting Thala fans to express their love for their hero in a unique and meaningful way.     Building on the Men of Platinum x MS Dhoni Signature Edition, the #HonourThe7 initiative invites fans to share a heartfelt 7-word tribute to Dhoni through a dedicated WhatsApp journey. Each entry is transformed into a personalized AI-generated video anthem featuring the fan and their message—a memorable digital keepsake to be shared across social media. Fans are encouraged to tag @MenOfPlatinum and use #HonourThe7 when posting their anthems. The most powerful entries will win match tickets to select CSK games, offering a chance to witness Dhoni’s legacy live.   A...

Silver on big move, crosses rupees one lac!

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  Silver moved higher yet, not outperformed Gold   Precious metal expert Jordan Roy-Byrne suggest, it has been a heck of a last year for precious metals. A year ago, Gold broke out from its 13-year cup and handle pattern, and days ago, it reached its measured upside target of $3,000/oz. Quality miners and quality junior mining companies have surged higher.   Silver has moved higher alongside Gold but has not outperformed Gold yet. It has gained roughly the same amount as Gold in the past 13 months. However, since the May 2024 peak, Silver is up only 4% while Gold is up nearly 25%.    Part of the issue is that Gold, after clearing $2100/oz, has been able to enjoy blue sky territory (no overhead resistance) while Silver has had to chew through multiple resistance levels between $26 and $35/oz.   In the row, Augmont Bullion report, Silver is trading in a range of $33 (~Rs 97000) to $35(~Rs 102,000) from the last few days. Buy on dips and sell o...

Jewellery demand in a temporary impact phase!

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  Consumers belief in gold is stronger than ever: Sachin Jain    By considering, festivity of Gudi Padwa, Ugadi, Chaitra Navratri and Ramzan Eid; Sachin Jain, Regional CEO, India, World Gold Council suggest, for generations, gold has been much more than an investment in Indian culture – it is a symbol of good luck and a harbinger of good times, and our households have forged a strong cultural bond with it.   This legacy takes on a fresh meaning this year as gold’s momentum has seen prices rise to historic highs , currently at INR 90,000/10grams or US$3,000 per ounce. While these high prices seem to have a temporary impact on the jewellery demand, the gold investment demand on the other hand, continues to drive the market, as record domestic prices and inflows into gold ETFs, digital gold, coins and bars reiterate gold’s appeal.   The shine will get brighter as festivals like Gudi Padwa, Ugadi, Chaitra Navratri, and Ramzan Eid are approaching, and th...

India’s export shows a change in buyer attitude!

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  Platinum Jewellery exports of India grew by 7.01% YoY!   According to the reliable sources, provisional gross export of Silver Jewellery for the period April 2024 - February 2025 at US$ 892.05 million (Rs. 7511.71 crores) shows decline of 42.00% ( -41.11% Rs. term) over the comparative figure of US$ 1537.94 million (Rs. 12754.82 crores) for previous year.   Provisional gross export of Platinum Jewellery for the period April 2024 - February 2025 at US$ 164.25 million (Rs. 1387.14 crores) shown growth of 7.01% (9.09% Rs. term) over the comparative figure of US$ 153.49 million (Rs. 1271.51 crores) for previous year Provisional gross export of Gold Medallions & Coins for the period April 2024 - February 2025 at US$ 119.95 million (Rs. 1000.5 crores) shown a growth of 257.660% (259.34% RS. term) over the comparative figure of US$ 33.540 million (Rs. 278.43 crores) for previous year.    “It is interesting to learn the available India’s export figures th...

Concern about the marketplace of irradiated rubies!

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CIBJO, AGTA and ICA issue a joint statement irradiated gems   The World Jewellery Confederation ( CIBJO), the American Gem Trade Association (AGTA) and the International Colored Gemstone Association (ICA) are once again expressing concern about the presence in the marketplace of irradiated rubies and sapphires, particularly sourced in Sri Lanka.    The materials in question, which have a pleasing but temporary appearance, were earlier reported upon in a 2022 press release entitled, Irradiation of Rubies: A Cautionary Note.    The issue was also addressed in the 2024 pre-CIBJO Congress Special Report produced by the CIBJO Coloured Stone Commission, which drew attention to the colour stability of yellow, orange and padparadscha coloured sapphires. It noted that the issue that has become increasingly important, given that the irradiation of coloured gemstones is now widespread, and for some of these treated stones the resultant colours are not stable....