Platinum demand that grew 8% YoY in 2024

A young customer and generate incremental demand! According to the World Platinum Investment Council (WPIC), global jewellery demand is expected to rise by 5% (+102 koz) year-on-year to 1,951 koz in 2024. Steady results for Europe in Q4 should bring about a 3% rise for the full year. The mass market and bridal sector have underperformed, due to such drivers as the slower uptake of lab grown diamonds than in the US, but the top end remains robust. This might surprise given talk of weakness in China hitting the luxury brands, but it is the entry level ones that have suffered, with the very top (where platinum is more prevalent) proving resilient. North America is expected to see slightly stronger growth in quarter four as the above positive factors remain in play and as some are expecting the start of an uptick in the engagement market. Destocking is also no longer a negative, but the election cast a cloud over October sales. As ...