Keep LGD with clear label!
No
accidental misrepresentation
Should
go with Consumers!
To
call LGD a gemstone is
deceptive
and unfair
Malak
Jewelers Wants to Defend Consumers from the Invasion of Synthetic Diamonds! More
and more synthetic diamonds are entering the marketplace every day and Malak
Jewelers is lobbying for mandatory labeling of synthetic diamonds. Malak
Jewelers is lobbying for mandatory labeling of synthetic diamonds.
Labeling
the stones will protect consumers from both intentional and accidental
misrepresentation. In partnership with the Diamond Producers Association, which
are running the Real is Rare, Real is Diamond campaign to combat the lab-grown
diamond (LGD) or synthetic diamond invasion.
This
family owned retailer wants to make it clear to consumers that natural diamonds
are the only true diamonds. The natural, geologic processes is what makes them
gemstones as synthetic diamonds by the very nature of their origin are not
gemstones, as they are laboratory grown crystals. To call synthetic diamonds
gemstones, is deceptive and unfair, according to the Federal Trade Commission
guidelines.
Synthetic
manufactures claim that their imitations are better for both people and the
environment is inaccurate. In truth, synthetic diamonds require nearly 400%
more kilowatt-hours of energy to produce per carat than natural diamonds, which
take hundreds of thousands of years to become real diamonds.
As technology
develops every day, the cost of lab-grown or synthetic diamonds will drop
dramatically in value, costing the holder immense losses.
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